colon cancer essays

colon disease articles Such a large number of components are thought to become possibly the most important factor in figuring out who gets colorectal disease and who doesnt that its difficult to pick one as the most significant. An eating routine that is low in fat and red meat and high in calcium and folate may add to forestalling colorectal malignant growth, and in spite of the fact that the decision isn't yet in on the advantages of fiber, an eating routine wealthy in foods grown from the ground with a high fiber substance would be helpful from numerous points of view. Every day portions of non-steroidal enemy of infla mmatory operators (NSAIDs, for example, anti-inflamatory medicine and naproxen, may bring down your danger of colorectal malignant growth by as much as 40 percent. In any case, we dont suggest these drugs for patients who dont need them for different reasons, says AGA part Francis Giardiello, MD, Professor of Medicine and Director, Division of Gastroenterology, at the Johns Hopkins School of Medicine. His proposal, at that point, for the most ideal approach to ward off colorectal malignancy? Become more acquainted with your family better. Family ancestry is significant, says Dr. Giardiello. Individuals with first-degree family members (guardians, kin or youngsters) who contracted colon disease before age 50 have a 22 percent more prominent possibility of contracting it themselves. He includes that individuals with a family ancestry of polyps, favorable developments that frequently are forerunners of malignancy, additionally have an expanded hazard. Around 15 to 50 percent of colorectal tumors are familial, which means they will in general happen in a bigger number of individuals from a family than anticipated by chance alone. Two genetic reasons for colorectal malignant growth are familial adenomatous polyposis (FAP) (described by hundreds or even a large number of polyps creating in the colon or rectum at a youthful age) and innate nonpolyposis colorectal disease (HNPCC) (an acquired propensity to create colorectal disease at a more youthful age). On the off chance that you find that you are at high hazard for colorectal malignant growth or polyps, theres no compelling reason to surrender - the adversary you know is better than the one you wear ... <!

Psychology Articles Summaries

The significant goal of this examination was to assess rest examples of 400 Iranian people, matured 60 years or more established, so as to set up a connection between their rest quality and wellbeing status (Malakouti 1201). Past investigations had demonstrated that rest aggravations increment with age, yet in addition hoist the utilization of wellbeing administrations and upgrades physical and mental grimness, utilitarian brokenness, and all reasons for mortality.Advertising We will compose a custom report test on Psychology Articles Summaries explicitly for you for just $16.05 $11/page Learn More To gather the required essential information, three arrangements of surveys, to be specific the Pittsburg Sleep Quality Index (PSQI), the Epworth Sleepiness Scale (ESS), and a General Health Questionnaire (GHQ), were regulated to the members inspected utilizing a thorough logical system that utilized the National Organization for Retired Persons in Tehran to enroll the older members (Malak outi 1202-1203). The outcomes fortified the discoveries of different past examinations that numerous older individuals in reality experience the ill effects of poor rest quality, thus presenting them to a variety of wellbeing related dangers and even diseases. One in each ten members announced encountering languor during the daytime because of poor rest around evening time, while a sizeable number of members detailed encountering challenges nodding off and keeping up rest for the duration of the night. More ladies announced troubles nodding off due to being excessively hot around evening time, while more men experienced leg jerking around evening time, significantly bringing down the nature of rest (Malakouti 1203-1206). These discoveries have significant consequences for the old as the nature of their rest is decidedly corresponded with personal satisfaction and wellbeing results (Malakouti 1206). Thusly, the creators propose that advancing rest cleanliness instruction for the old ought to be prescribed to improve their personal satisfaction and advance their wellbeing and prosperity. Tani, Franca, Alice Bonechi, Carole Peterson Andrea Smorti. â€Å"Parental Influences on Memories of Parents and Friends.† The Journal of Genetic Psychology 171.4 (2010): 300-329. This specific examination purposed to investigate the reason that guardians have an inexorably critical impact not just on their children’s recollections of them as huge others yet additionally on their children’s recollections of the parents’ dear friends.Advertising Looking for report on brain research? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Specifically, the scientists selected an example of 198 Italian college understudies to basically â€Å"†¦evaluate the job that the nature of parent-youngster connections has on two unique sorts of recollections, those of guardians and those of companions (Tani et al. 301). Wha t's more, the analysts purposed to assess the job of sex in directing these connections (Tani et al. 318). Three information assortment instruments, to be specific the Network of Relationships Inventory (NRI), poll on parent and companion recollections, and Adolescents Report of Parental Monitoring (ARPM), were utilized to assess the profundity of the parent-youngster connections (Tani et al. 307-309). The outcomes showed that parent-companion recollections, as detailed by members expanded in the two sexual orientations with age, and were dominatingly visit during youth. At the point when the full of feeling tone of the recollections was assessed, it was uncovered that in both male and female members, the level of negative recollections expanded from youth to immaturity, while the extent of positive recollections decreased. Utilizing a similar direction, the level of positive friends’ recollections was found to increment while those of negative recollections diminished (Tani et al. 318). This investigation was, in this way instrumental in hidden the significance of urging youngsters to mingle more with their companions for motivations behind character advancement and for the arrangement of other strong capacities that are naturally moved from guardians to companions as people develop from adolescence into adulthood (Tani et al., 324-327). Garcia-Banda, Gloria, Mateu Servera, Karin Challew, Victoria Meisel, Juana Fornes, Esther Cardo†¦ Ronald M. Specialist. â€Å"Prosocial Personality Traits and Adaptation to Stress.† Social Behavior and Personality 39.10 (2011): 1337-1348. In this examination, the creators endeavored to look at cortisol reactions to open talking so as to test the â€Å"†¦hypothesis that reactivity would be emphatically identified with receptiveness, pleasantness, and scruples, and contrarily to extraversion, neuroticism, and psychoticism, respectively† (Garcia-Banda et al. 1338).Advertising We will compose a cust om report test on Psychology Articles Summaries explicitly for you for just $16.05 $11/page Learn More specifically, the scientists were keen on contrasting salivary cortisol emitted by an example of members during an upsetting situation (open addressing) cortisol discharged by a similar example of members in a non-distressing situation to examine its relationship to the factors referenced above (Garcia-Banda et al. 1340). Towards the acknowledgment of this point, an example of 75 members were enrolled into the investigation and two information gathering instruments †the NEO Five-Factor Inventory and the Eysenck Personality Questionnaire-Revised †regulated on them (Garcia-Banda et al. 1340-1341). The outcomes strengthened discoveries of different past investigations that open talking is related with improved cortisol levels (Garcia-Banda et al. 1341). Maybe the most significant finding of this investigation is that scruples as one of prosocial character measurements was co nnected to raised cortisol in the focused on situation, though littler segments of cortisol reactions were found in members with psychoticism †a character aspect that corresponds profoundly with psychopathy and debilitation in stress reactivity (Garcia-Banda et al. 1345). These discoveries are not just instrumental in helping us to comprehend why individuals with raised cortisol levels adapt preferable in unpleasant circumstances over individuals with typical or even blunted cortisol emission, yet additionally in understanding why individuals exhibiting uprightness consistently have a decent restraint demeanor and a full of feeling prosocial mentality towards others. Subsequently, the examination helps us to comprehend why principled people appreciate life. Mu, Shou-Kuan. â€Å"The Relationship among Virtues and Personality Traits of Chinese College Students.† Social Behavior and Personality 39.10 (2011): 1379-1386. This specific examination purposed â€Å"†¦to res earch the connection among ethics and the character attributes of undergrads in territory China† (Mu 1379). The idea of ethicalness is significant in contemporary character hypothesis since it speaks to the nature of character through which individuals reliably relate to and make the best choice. An example of 426 understudies from two colleges situated in Eastern China was distinguished, and two information assortment apparatuses, in particular the Chinese Virtue Adjectives Rating Scale (CVARS) and The Sixteen Personality Factor Questionnaire (Chinese 16PF), directed for motivations behind gathering information (Mu 1381). The theory was that individual excellencies will be emphatically corresponded with character characteristics.Advertising Searching for report on brain science? How about we check whether we can support you! Get your first paper with 15% OFF Find out More In itemizing the outcomes, the specialist â€Å"†¦found that all variables of the CVARS corresponded decidedly with passionate solidness, predominance, energy, rule-cognizance, social strength, inattentiveness, and compulsiveness of the 16PF, and related adversely with affectability, cautiousness, dread, confidence, and tension† (Mu 1383). Other second-request components of the 16PF required for people to create solid character characteristics, for example, extraversion, extreme mindedness, and self-sufficiency, likewise related decidedly with all variables of the CVARS. The outcomes have significant implications for mental idea, especially in the wide territory of character improvement, as they bolster the view that the idea of uprightness is firmly identified with character and, thusly, it very well may be vital to behaviorists in character advancement (Mu 1384). The investigation carries us closer to the end made already by researchers of character brain research that in spite of the fact that character and goodness are seen as discrete substances, they are without a doubt related originations. This view is gradually being dug in positive brain science. Torgersen, Svenn. â€Å"The Nature (and Nurture) of Personality Disorders.† Scandinavian Journal of Psychology 50.6 (2009): 624-632. Torgersen utilized a meta-explanatory audit of distributed articles to assess whether character issue are brought about by hereditary inclinations or ecological components. The author’s investigation starts by assessing various as of late distributed examinations, which proposes that people displaying character issues likewise normally show a real existence pattern of character difficulties that are for the most part over the normal in some random populace (Torgersen 626). The creator contends that familial transmission of character issue is pretty much just hereditary, focusing on that â€Å"†¦the advancement of introverted character issue is imp acted by qualities, the heritability being around 0.40, with no impact of shared family environment† (Torgersen 627). With regards to ecological impact, the creator sees that while it is without a doubt genuine that people displaying specific character issue report different natural boosts, for example, cold and inaccessible guardians, disregard, ecological instab

Written Assignment 2 Example | Topics and Well Written Essays - 250 words - 1

Composed 2 - Assignment Example The class where Memphis played were blue grass music and blues, despite the fact that she is generally known for her blues. She plays the guitar, banjo and drums. She figured out how to play the guitar at 11 and banjo at 10 years. She additionally played the electric guitar. In interviews Minnie talked about how men would look downward on her.Her makers said that she was so harsh she never took any drivel from men and would whip them (Garon, 313). Minnie herself said on a radio show that in certain magazines she was depicted to play the guitar like man (Garon, 314). She didn't need that since she realized ladies were acceptable and ought not be contrasted with men. Then again, Minnie says that her profession as a lady in a male overwhelmed region has been a decent power to young ladies and ladies around the world. She is a good example and an image of womens freedom and this has prompted numerous females ascending to the event. This has influenced her profession emphatically in that she is a big name and very regarded for her commitments to the

Freud, Jung, & Adler

Task One Jeremie William Edwards PSY/250 Elaine Parks Assignment Two Freud, Jung, and Adler are normally alluded to as the dads of present day Psychology. The three men invested a lot of energy digging into why individuals act and think the manners in which they do. Freud’s psychoanalytical methodology reveals to us that the human mind comprises of three unique parts that drive us to our considerations and activities; the Ego, Super-Ego, and the Id (direct Latin interpretation is the it). Adler was at contrasts with Freud in this partition of these three parts.Adler accepted that the Ego, Super-Ego, and the Id were not isolated yet seen all in all; He accepted that it was increasingly essential to take a gander at the whole picture as opposed to attempting to isolate these parts, as Freud would. Jung and Freud had a distinction on close to home inspiration that drives every one of us. Freud accepted that all human inspiration was explicitly based, where Jung imagined that each individual experienced a kind of feeling of inadequacy. I can concur with partitions from the entirety of the specialists and their theories.I accept that there is a sexual undertone to most everything that individuals do, regardless of whether it is out-right or covered up in setting. I can likewise observe where most everybody experiences some kind of feeling of inadequacy. Each individual can confess to be inadequate in some territory in which they would prefer to exceed expectations. To the extent Jung and his individuation then again, I accept this to be deficient in substance. His contemplations on people being social animals and the impact that our environmental factors have on us are very valid.I additionally accept that we do have an Id or a base impulse within us, yet that Id isn't in strife with our Ego and Super-Ego. These three sections work as one to drive us and impel every one of us into turning out to be better individuals yet not letting us overlook from where we start. Sigmund Freud had a five phase hypothesis on human character improvement. The five phases all together are; Oral/Dependency, Anal/Potty Training, Phallic, Latency Period, and Genital. The Oral stage is from the hour of birth up to around two years old.This stage talks of breastfeeding and how an individual can build up an oral obsession whenever weaned too soon from the nipple. An oral obsession can show in the types of smoking, eating, or drinking. The subsequent stage, Anal, is the place the kid is figuring out how to utilize a latrine appropriately. The kid utilizes the butt-centric sphincter as a methods for keeping up control of the circumstance. For instance, if a youngster wouldn't like to figure out how to utilize the latrine they may retain their excrement or poop in places or now and again that are viewed as unseemly. These activities will permit the youngster to see that they are still in charge of the situation.Under this comprehension is the place Freud accepts t hat an individual can create over the top impulsive issue or fantasies about turning wild and the individual left attempting to get everything back all together. The Phallic stage is the third phase of Freud’s. This stage is from the ages of three to five, this is where a youngster begins to turn out to be increasingly mindful of the contrasts among people. This time allotment is the point at which an individual can build up an Oedipus or Electra complex, contingent upon the sexual orientation of the individual. What this involves is the youngster getting desirous of a similar sex parent.For young men this would introduce in light of the kid needing a relationship with the mother that the dad has, this situation thusly causes the kid to embrace the demonstrations and peculiarities of the dad so as to live vicariously through him in this relationship. For a young lady kid, she is desirous of the mother and needs the father’s (penis envy). The fourth stage is an idleness period where no genuine progression is made. The last phase of Freud’s five phases is the Genital stage. The Genital stage begins around the age of 12 and finishes in the pinnacle of puberty.This stage is a stiring of a person’s sexual intrigue. In this stage an individual will begin to feel sexual fascination towards the other gender (the essayist doesn't think about homosexuality in this hypothesis starting at yet). The inclinations and necessities are to delight the private parts and a kind of transitioning, or growing up. Freud had a wide range of protection instruments. The three we will be taking a gander at are; Denial, Rationalization, and Repression. Disavowal is a genuinely obvious barrier; it is the point at which an individual contends with the truth of what has really occurred. E. G.When a lady has been assaulted she should manage a phenomenal circumstance which she had no way out in. A few ladies face this reality with denying that it at any point really occurred. Legitimization is somewhat unique in an individual will manufacture a fact as opposed to confronting what the detectable truth is. State an individual gets terminated from a position; he/she may guarantee that it is on the grounds that they would not kiss up to the supervisor when in actuality it was a direct result of a need execution. Constraint is the point at which an individual powers something out of memory, regularly an individual will subdue recollections of youngster misuse.

Stem Cell Research - 825 Words

Stem Cell Research (Research Paper Sample) Content: Stem Cell Research Name Course Date Stem Cell Research Stem cells are the basic building blocks from which the cells of every tissue in the body grow. Because of their unique ability to develop into different types of tissue, they can potentially be used to grow new cells to replace those destroyed or damaged by age, disease or the side effects of treatment for diseases such as cancer.Stem cells can be categorized into adult stem cells and embryonic stem cells. Adult stem cells are immature cells that divide and then replace dying or damaged cells in body tissues. They are also called somatic stem cells. When the egg and sperm combine, they form a single cell that divides into two cells each of which divides to form a cluster of four cells. This ball of cells is called a blastocyst. The cells in the inner layer of the blastocyst are embryonic stem cells. There are many diseases today for which medical science has no cure. Research into stem cells may off er an answer. Scientists engage in stem cell research, to investigate the basic cells that lead to the development of organisms. The fundamental properties of these cells are investigated in laboratories where these cells are grown. More ethical researches have been advanced in the study of stem cells. One such study is known as Induced Pluripotent Stem Cells or iPS. The iPS can be successfully extracted from adult stem cells. Research on stem cells has nearly unlimited potential for good ends. Various diseases that affect millions worldwide have as their case the disadvantages of cell growth or cell death. Therefore, understanding how cells grow, how they are genetically regulated, and how they develop both normally and abnormally will be key, to therapy. It is this vision of future therapies and this attention of human suffering that ought to lie at the core of the medical endeavor. A correlative research end will be met by research on embryonic development. Stem cell cultures will allow an ability to test toxicity that is pharmaceuticals in early embryos and in human tissues, a task that is dubious in animal models and ethically acceptable in human pregnancies. Stem cell research is of itself a good end since it allows study of the process of genetic diseases at the cellular level, using the full power of recent genomic advances in understanding causality. Many diseases that affect millions worldwide would not only be treated but also cured by the use of tissue transplants. Cardiac diseases, cardiovascular diseases, degeneration, trauma to the spinal, or central nervous system are oblivious first to receive interest. That such tissue transplants have shown promise in early testing in animal models drives this argument into trusting the process in humans. Stem cell research is very much like many other researches on embryos that are already being conducted in medical centers and universities all over the world. Such researches include IVF research in wh ich many eggs are tested, injected with sperm, given growth factors to stimulate growth, and used as tools in teaching physicians their craft as infertility specialists. In many religions, and in secular medicine’s premise, there is a duty to heal. Obligations are correlative to rights. Here, the limited moral status of the in vitro blastocyst determines duties to it, and the relatively greater duties to the ill and vulnerable may be primary ones. Therefore, it is the duty of all medical stakeholders to heal and turning from the possibility of healing would be an abrogation of an essential duty. Benefits of stem cell research are that substantial that they override all the issues that are raised against the methods. All together, stem cell researches give outstanding knowledge on cells and thus human body. References Moore, Pete. Stem Cell Research. New York: Rosen Central, 2012. Devaney, S. Achieving consensus on international ethical oversight of stem cell research. Asian Journal of WTO & International Health Law and Polic...

The Definition of Down Syndrome - Free Essay Example

The definition of Down Syndrome: a genetic condition that results when there is an extra copy of a specific chromosome. But how does this happen? This occurs when an error in cell division results in an extra 21st chromosome, which can be detected before or after birth. Down Syndrome affects 1 in every 700 pregnancies, and the risk is even higher if the mother is over 35 years old. It is considered a genetic disorder, but is not hereditary. People with Down Syndrome look different and act different from the average person. These people can have low muscle tone, short stature, a flat nasal bridge, a protruding tongue, eyes that have an upward slant, and/or white spots on their irises. They also experience developmental delays. They usually have mild to moderate intellectual disabilities, it just depends on the person. This means that they will reach developmental milestones later than their peers. They have trouble learning basic tasks or ideas that are simple for people who do not have a learning disability. People with Down Syndrome often have other health complications. Some include: heart defects, gastrointestinal defects, immune disorders, sleep apnea, obesity, and spinal problems. There is no cure for Down Syndrome. It is considered a chronic illness, because while it cannot be medically treated, you can still live with it. The average life expectancy for a person with Down Syndrome is 60 years old. Only 5% of babies nowadays born with Down Syndrome die by the time of their first birthday. The sooner you begin education with these types of people, the better. While they are slower at learning than most people, that doesnt mean they are completely incapable. There are ways to manage/treat this by hiring specialists to take care of them. Helpful specialists include a speech pathologist, a physical therapist, and an occupational therapist, just to name a few. Primary care pediatricians are also a good idea to coordinate and provide routine childhood care. As for the history of this disease, the first person to give it a name was a British physician named John Langdon Down, who in 1866 called it Mongolism. Down was not accepted as the name until the early 1970s. Professor Jerome Lejeune was the person who discovered the common extra chromosome in 1959. There are many different research organizations for Down Syndrome, but the one I found is called the NICHD, who have supported and conducted research on this disease since its founding. Some research they have done include development of animal models to help study the syndrome, examination of specific genes and gene groups that could play a role in the syndrome, discovering how maternal age plays a part in the disorder, and figuring out ways to diagnose a child prenatally and postnatally. This group just began a program in June called INCLUDE, which aims to understand the critical health and quality of life needs for people with Down Syndrome, and find scientific discoveries to improve the health, well-being, and neurodevelopment of these people as well. In 2017, the funding for the research of Down Syndrome was around 27 million dollars.

Essay about Mental Illness Depression - 1818 Words

Depression is a mental health condition which is widely recognised as one of the most common conditions for which people seek and receive care. There are many specific nursing problems which are encompassed by the medical term â€Å"depression† and these include physical, cognitive and behavioural patterns. Successful treatments of depression are psychosocial interventions which aim to identify and challenge a depressed persons pessimistic attitudes and beliefs and which promote an individuals’ participation in rewarding activities in an attempt to reduce any negative behaviours. The aim of this essay is to identify specific nursing problems which are encompassed by the term â€Å"depression† and relate these to a patient whom the author had met†¦show more content†¦This major mental health disorder encompasses a range of physical, behavioural and cognitive symptoms (Fava et al, 2004). These symptoms pose significant nursing problems when working with a person who has a diagnosis of depression. Emotional problems may promote feelings of worthlessness, which may hinder the persons’ ability to seek and receive help. Many patients who have depression feel that they are in a hopeless situation; that nothing can help them feel better and may often feel that they are undeserving of attention or help (Sherwood, Salkovskis Rimes, 2007). This negative belief of being unworthy can delay a therapeutic relationship from being built, which could then have a detrimental effect on a persons’ road to recovery. As Jacobs (2003) says, â€Å"it is important to maintain good rapport, and build trust, as treatment adherence is heavily reliant on building an alliance between staff and patients†. People with depression may also experience thought of a suicidal nature which can be underpinned by family issues, clinical symptoms of depression and current relationshi ps (Wilkinson et al, 2011). Lack of motivation is also another emotional factor which may pose a significant nursing problem when trying to nurse someone with depression. When a person loses their motivation, they lose the ability to perform tasks that they used to do regularly. This is a common problem in depression: when someone becomes depressed, theyShow MoreRelatedMental Depression And Mental Illness1350 Words   |  6 PagesThe number of inmates in the department of corrections that have a mental illness is steadily rising. In 2006 there was estimated to be 705,600 mentally ill inmates in state prisons, 78,000 in federal prisons and 47,900 in local jails (NIC). Most inmates suffer from social anxiety disorders or depression. There are three times more people in prisons with mental health problems than in actual hospitals (News). However, this is a problem for various reasons, two being that prisons cannot afford theRead MoreMajor Depression And Its Effects On Mental Illness Essay769 Words   |  4 PagesOne in four adults−approximately 61.5 million Americans experiences mental illness in a give year. One in 17−about 13.6 million live with a serious mental illness such as schizophrenia, major depression or bipolar disorder (The National Alliance on Mental Health,2013). A person’s mind automatically changes during the state of depression, and he thinks of several negative things all at one time. He might feel that, he is always facing failures every now and then. A person might be suffering from aRead MoreDepression: A Mental Illness801 Words   |  3 Pages Depression is a very serious and detailed disease that affects the brain and body in multiple ways. Most people think of it as a simple chemical imbalance, but in reality; it is very complicated and has multiple components. This disease has intrigued multiple people and has brought them to study numerous amounts of text and even create their own writings about this mental illness. The History of Depression Depression has been apprehended as an ailment for thousands of years and has been studiedRead MoreThe Mental Illness Of Depression1510 Words   |  7 Pages A mental illness is a â€Å"condition that impacts a person s thinking, feeling or mood and may affect his or her ability to relate to others and function on a daily basis† (Nami). Just because people are diagnosed with the same mental illness does not mean that they will react the same way as others. Some people with mental illness are very quiet, nice, and most of the time you can’t even tell that they have a mental illness, most of the time those are people that have been diagnosed with depressionRead MoreDepression : Mental Illness And Depression1928 Words   |  8 Pages Depression Overview Depression is a mental illness that has been around the world since our ancestors and is often over looked by people. Depression does not have an age requirement or personal preference; it can happen to anyone at any given time. In addition, â€Å"depression is one of the most four most common problems managed in practice† (â€Å"Physical†). Majority of the people who have depression are not treated for it. Depression is an illness because people can’t choose to act that way. ThereRead MoreDepression And Its Effects On Mental Illness1070 Words   |  5 Pagespleasurable than to live through each day with depression. Several societies consider mental health a topic of taboo in today’s society. Due to the lack of education and conversation about mental illnesses and how to properly handle them, many people are ignorant to the subject. Depression, in particular, is an incredibly common disorder and, according to the National Alliance on Mental Illness (NAMI) , about 1 in 5 adults are diagnosed with a mental disorder (3). A mind-baffling number, one in fiveRead MoreEffects Of Depression On Mental Illness1383 Words   |  6 PagesDepression is a disabling condition that impacts a person’s relationships, life, and health (Nardi, Francesconi, Catena-Dell’Osso, Bellantuono, 2013). People develop depression from many life stressors, including loss of a loved one, low self-esteem, lack of social support, job loss, natural life stressors, and many more. Many types of therapy can alleviate the symptoms of depression for an individual. However, Cognitive Behavioral Therapy has been shown to have the most consistent enduring effectsRead MoreDepression And Its Effects On Mental Illness Essay1060 Words   |  5 PagesJK Rowling once said It s so difficult to describe depression to someone who s never been there, because it s not sadness. In today’s world, more than 350 million people suffering from depression. It can be easily seen as big part of the truth from JK Rowling. We as a society suffering more from our approaches and how we define our problems. In United states more than 15 million Americans, or 9.5% of the population in any given one-year period. At one or more points in their lives, 10%-25% ofRead MoreIs Depression A Serious Mental Illness?1219 Words   |  5 Pages Depression is a serious mental illness that is more than just a sad feeling. It has proven to be much more complex and has associations with personality as well as its traits, specifically two out of the Big Five personality traits; neuroticism and conscientiousness (McCrae Costa, 1999). The research conducted by Philip I. Chow and Brent E. Roberts of the Department of Psychology at the University of Illinois, have conducted their own research to provide evidence that these static levels ofRead MoreDepression : A Serious Mental Illness2213 Words   |  9 PagesIntroduction Depression is a serious mental illness that changes how an individual thinks and feels. It can also affect their social behaviors and physical wellness. Depression also significantly affects an individuals self esteem. It is not jut a feeling of occasional sadness, but a constant feeling of sadness that stays with you. Depression is one of the most commonly diagnosed disorders that can affect a wide range of individuals. It has a wide range of symptoms, causes and risk factors. In some

Edible pH Indicators Color Chart

This project examines the construction of subjectivity in...

This project examines the construction of subjectivity in Eleanor Antin’s Carving: A Traditional Sculpture (fig. 1) and Chris Kraus’ Aliens and Anorexia (fig. 2) . These works inscribe notions of the self, the social, and the subject through and upon the body, addressing the interpolating poles of nutritive consumption and â€Å"willing the body away† through self-starvation. Throughout this essay, I will demonstrate how these artists engage with the spaces and discourses created around food and disordered eating to produce a counter dominant take on subjectivity, a thematic both artists attend to regularly throughout their careers. My reading prioritizes theories of the body, subjectivity, consumption, gender and difference, refusing to see†¦show more content†¦Before attending to theoretical concerns I will first ground my reading in art-historical methods, explicating the position of these works within Antin and Kraus’ larger oeuvres and within the historical contexts of their production. An analysis of form and medium also underlines a reading of these works that privileges self and subjectivity. In Carving, A Traditional Sculpture and Aliens and Anorexia, the live or temporal practices common throughout Antin and Kraus’ careers are respectively mediated through photography and texts. By removing the material body from works that are essentially performative, the artist looks back over herself, commenting on, while creating her own lived subjectivity. I chose to position these two works together because, as Clare Johnson states in her study of Antin, Vanessa Beecroft, and Elizabeth Manchester, â€Å"I want to discuss the artworks in terms that do not presuppose a ‘proper’ form of feminist art practice, or suggest that the contemporary work supersedes the ‘critical’ strategies of the earlier piece.† Johnson’s articulated aims are not to claim any single artist or artwork as â€Å"feminist,† per se, but to create rich and complex readings that â€Å"articulate the inscriptions of feminist practice† and â€Å"reï ¬â€šect the relational web of mutually constitutive meanings.† This web frames a discussion of Kraus and Antin’s work, allowing for a critical co-reading of works produced at different

Exercise Exercise And Exercise Essay - 1434 Words

We are all aware that exercise helps you physically. A big portion of us are ignorant to the fact that exercise can help you mentally as well. I say ignorant because well all know that exercise is physically helpful, but are unaware that it also helps us in our everyday thinking. Exercise helps us release stress, which helps us be calm and make wiser decisions without overthinking any situation. Many of us, or if not all of us, have experienced or are experiencing stress of some sort. Instead of crying and staying in bed having bad thoughts, you should go for a jog or even a walk will help. Keep in mind that exercise does not always have to be weights, gym. Neither does it have a time limit. What I mean is that you can do exercise for as little as twenty minutes, or as much as two hours or more. Anything that is physical is exercise. Therefore, you can use exercise as a â€Å"tool† to writing a very good paper. Exercise can help improve your writing because it will help you be more creative, and it will help you mentally. Although it is kind of difficult to realize that exercise helps you mentally, exercise will help you think outside the box. I do not mean it in the way that of you do not do exercise, you will not make decisions as smart as people who do exercise. What I mean is while doing exercise, you forget about the outside world, and you just focus on your workout. Also, even if you are just going for a walk and not working out, you are listening to music while you walk orShow MoreRelatedExercise : Exercise And Exercise Essay1380 Words   |  6 PagesA very important and often overlooked activity in today’s society is exercise. Exercise positively influences many aspects of life and people today are simply not incorporating it into their daily lives. What they don’t understand is exercise is extremely beneficial to physical and mental health. With a healthy mind and body people can go about their day feeling healthier, having a better sense of body image, and can process thoughts more clearly and concisely. It is also a physiologically naturalRead MoreExercise : Exercise And Exercise851 Words   |  4 Pages What is Exercise? That dreaded word, exercise. What exactly is, exercise? Why do we dread such a word? Maybe because of all the years of forced exercise during gym class in school; or maybe because of feeling humiliated and defeated by simple tasks, like walking up a flight of stairs, or being out of breath after singing a song. Whoever said exercise couldn’t be fun and at your own will? Whatever preconceptions you have of exercise, forget it. 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Although I agree that physical exercise is critical in increasing cognitive function because of the health benefits it provides, as well as the increased blood flow and circulation throughout the body, I ultimately believe that a healthy brain is not achieved solely by physical exercise or mental exercise, but both. I think there is a link between physical and mental exercise, and that the combination of these two activities creates higher cognitive functioningRead MoreExercise : Exercise And Exercise1721 Words   |  7 PagesMany times when people think of exercise it is thought of in an incredibly broad sense. There is no second thought given to whether the workouts are h igh or low pace, to what the level of exertion is, or the fluctuation of oxygen levels. With this being said, there are others that think of exercise in a more detailed way that live and breathe it, and are educated in the way the details of exercise works. This detailed broken down way of thinking breaks down breathing, heart rate, recovery, and manyRead MoreExercise Of The Gods : Exercise878 Words   |  4 Pages ï  ¶ The lost and Found martial arts Degree # 6 â€Å"Exercise of the gods† Exercise was created by the Gods. As you may recall, from one of its earliest recorded origins 770 BC, Exercise began in Greece where the young men would train to become fit like the Gods. (From Latin meaning exercitium=to keep busy, training or practice. And from exertus/exerere to thrust/ex=out+serere†to attach/protect from sickness). Although, careful research shows that a ‘vigorous workout’ (Initiation), was performedRead MoreExercising The Exercise Of Exercise927 Words   |  4 Pagesimportance of exercising and do not get the recommended amount of exercise. According to Centers of Disease Control (CDC), â€Å"80 percent of American adults don’t get the recommended exercise.† 323,607,375 million people live in the United States and only 80 percent exercise. As a result in regular exercise, one’s mind, attitude, and how one lives their day to day life is surprisingly affected. However, in this day and age people exercise to achieve the best looking body but, many people also forget thatRead MoreExercise And Exercise : Aerobic Exercise1397 Words   |  6 PagesQuestion 1: What Is Aerobic Exercise? Aerobic exercise (also known as cardiovascular exercise) is physical exercise of low to high intensity that depends mainly on the aerobic energy-generating procedure. 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Customer Participation and Value Creation †MyAssignmenthelp.com

Question: Discuss about the Customer Participation and Value Creation. Answer: Introduction This research proposal demonstrates the development of customer value in retail business in the context of implications of strategic marketing. Further, the primary purpose of this proposal is to evaluate the role of strategic marketing practices in the development of customer value in the retail business. This report presents the research methodology to significantly know tools and techniques that will be used to meet research objectives in an appropriate manner. The research methodology plays an imperative role to address research techniques to appropriately resolve research dilemma. Additionally, it is a systematic way to analyze the research methods that will be significant for the researcher due to successfully collecting information about the research dilemma. An efficient and suitable research methodology supports to the researcher to complete the research work along with obtaining the reliable outcome. In addition to this, it can also be said that this procedure can be effective to create knowledge regarding the research issue along with many terms of research methods. This section includes many research ways, approaches, and strategies that will be used by the researcher to collect the data for accomplishing the research aim. It will also significant to improve the research quality in an appropriate manner (Brinkmann, 2014). The research approach is also significant for researcher to develop theory regarding research dilemma. There are two kinds of research approaches like inductive and deductive approaches, which will be executed by the researcher to offer a suitable explanation about the research methods. For this, the deductive approach is relied on the basic ideas and opinion to meet the specified situation. It will be appropriate with positivism beliefs. For this approach, researchers will develop hypotheses by using many concepts and theories afterward hypothesis accept or reject as per the requirement of the data analysis. In contrast, the inductive approach is more appropriate as compared to deductive approach because there is no need of the development of hypothesis to resolve the research issues (Chandler, et al., 2015). Additionally, inductive approach is suitable with interpretivism research philosophy. It will be effective for researcher due to developing the concept and theories on behalf of perception, ideas, opinion, and thought of respondents. For performing this research study, a researcher will imply the inductive approach than the deductive approach because this research is subjective in nature wherein this approach is more appropriate to successfully accomplish the task of research objectives. At the same time, it can also be said that the inductive approach will allow the researcher for determining the role of strategic marketing practices in the development of customer value in the retail business. From this, a researcher will also be able to develop theories that will not be possible through deductive approach (Flick, 2015). Sampling Method In this research study, a researcher will use the probability sampling method with the random method as compared to the non-probability sampling. Since, the probability sampling research method will allow the researcher to choose the respondents by random basis. It will be significant to decline probability of biases to select respondents for the research study (Jaakkola, et al., 2014). Beside this, researchers will not use the non-probability sampling method because this method enabled the researcher to select the participants on behalf of knowledge, skills, and experience to meet the question of research. It will also create biases in the research that will not appropriate for this research. To conduct the questionnaire survey, 50 participants with marketing background academically and at a practice level (hereinafter referred as Industry Experts) and 5 managers at Amazon Inc. These participants are selected from a diverse area that will allow the researcher to gather appropriate and efficient information regarding the research problem. For this, the researcher will able to improve the accuracy and consistency of the research study as collected samples will be supportive to accomplish the research aim and objectives of the research. A researcher will take the permission for the upper authority to conduct the survey on executives because of identifying the private information of the company, time period, and contribution of an employee in the research (Korschun, et al., 2014). In addition to this, it can also be said that a researcher will make questionnaire by using the MS-office tool about the customer value to gather the opinion of respondents regarding the practices of strategic marketing. After the creating the questionnaire, a researcher will provide the questionnaire by using e-mail to the managers of the company and also offered guidelines to respond the questionnaire by e-mail in the specified time (Mackey, et al., 2015). Types of research (Qualitative and quantitative) In this research, the mixed research method will be used by the researcher. It includes two kinds of the research methods named qualitative and quantitative. It will be supportive to obtain the benefit of both methods qualitative as we as quantitative. Along with this, it can also be said that mixed research method will be supportive to eliminate the cons of both qualitative and quantitative methods. A researcher will be able to make the theoretical understanding regarding research dilemma by using the qualitative method in a research study. In addition to this, a researcher will capable to perform a statistical activity to resolve the research problem by implementing quantitative research method (Mustak, et al., 2013). By using the mixed research, the researcher will enable to evaluate the perception and opinion of the participant to develop the accurate result regarding the development of customers values through strategic marketing practices. Beside this, it can be said that the mixed research method can decline the quality of research study (Panneerselvam, 2014). A researcher will imply the both data collection methods named primary and secondary data collection method to conduct this research in an appropriate manner. The implementation of both primary and secondary data in the research study will be significant to fill the gap between standard and actual information in a systematic manner. In the secondary data collection method, a researcher will use many sources such as authentic websites, journals, governmental reports, an annual report of the company to meet the objectives of research in a systematic manner. Besides this, the primary data collection method is also used by the researcher by using survey with questionnaire method. It will enable the researcher to collect the information from specified respondents and evaluate the information to develop the accurate result about the research problem (Smith, 2015). Proposed method of analysis Data analysis plays a significant role to interpret and evaluate the information to address the accurate data for the research study. It will be appropriate to meet the objectives of the research study in an appropriate manner. There are some significant methods that can be used by the researcher to meet the research aim named conversational analysis, content analysis, disclosure analysis, thematic analysis, and statistical analysis. A researcher will use statistical analysis to complete the research effectively. A research will imply MS-Excel software in the statistical analysis to obtain reliable outcomes. A researcher will be used pie-chart, different graphs, and column chart to perform the data analysis as well as obtain the accurate or reliable result in a specified time (Taylor, et al., 2015). The outcome of this research study will offer a critical structure to examine the role of strategic marketing practices to develop the customer value in an appropriate manner. Hence, this research proposal will support to develop new knowledge and evaluates the approaches that are practiced by the company in order to control the problems of customer value development. It will support to make a clear a picture about the practices of marketing strategies which will help to develop customer value in an appropriate manner. The customers value is affected by many factors such as quality, price, brand image, environment, and current trend (Vaioleti, 2016). Furthermore, it can also be said that these factors directly impact on result of this research study. Furthermore, it can also be said that research objectives and questions will identify in the proposal and the completion of research is relied on the collected data, discoveries, and evaluation. These research outcomes will evaluate as a n educational work in order to identify the research issues. Further, this research will be supportive for a company to focus on the factors that will improve customer value in a systematic process (Yi, et al., 2013). Conclusion From the above analysis, it can be summarized that the practices of marketing strategies can be significant for developing customer value in an appropriate manner. At the same time, it can also be concluded that research methodology can be effective to identify appropriate tools and techniques to perform the research systematically. In addition, the inductive approach will be used by the researcher to meet the objectives of the research. As well as, probability sampling method will be used by researchers to perform the research successfully. References Brinkmann, S. (2014) Interview, InEncyclopedia of Critical Psychology, USA: Springer New York. Chandler, J. D., and Lusch, R. F. (2015) Service systems: a broadened framework and research agenda on value propositions, engagement, and service experience,Journal of Service Research,18(1), pp. 6-22. Flick, U. (2015)Introducing research methodology: A beginner's guide to doing a research project, USA: Sage. Jaakkola, E., and Alexander, M. (2014) The role of customer engagement behavior in value co-creation: a service system perspective,Journal of Service Research,17(3), pp. 247-261. Korschun, D., Bhattacharya, C. B., and Swain, S. D. (2014) Corporate social responsibility, customer orientation, and the job performance of frontline employees,Journal of Marketing,78(3), pp. 20-37. Mackey, A., and Gass, S. M. (2015)Second language research: Methodology and design, UK: Routledge. Mustak, M., Jaakkola, E., and Halinen, A. (2013) Customer participation and value creation: a systematic review and research implications,Managing Service Quality: An International Journal,23(4), pp. 341-359. Panneerselvam, R. (2014)Research methodology, USA: PHI Learning Pvt. Ltd. Smith, J. A. (Ed.). (2015) Qualitative psychology: A practical guide to research methods, USA: Sage. Taylor, S. J., Bogdan, R., and DeVault, M. (2015)Introduction to qualitative research methods: A guidebook and resource, USA: John Wiley and Sons. Vaioleti, T. M. (2016) Talanoa research methodology: A developing position on Pacific research,Waikato Journal of Education,12(1), P.58. Yi, Y., and Gong, T. (2013) Customer value co-creation behavior: Scale development and validation,Journal of Business Research,66(9), pp. 1279-1284.

Marketing Plan of AirAsia-Free-Samples for Students-Myassignment

Question: Discuss about the Marketing plan of AirAsia. Answer: Company Profile AirAsia Berhad is a low-cost Malaysian airline whose headquarter is near Kuala Lumpur, Malaysia. This is one of the leading airlines in Malaysia by fleet size and the number of destinations. Air Asia Berhad was established in 1993 and begins its operations in 1996. The main base is at Kuala Lumpur International Airport, whereas the secondary hubs are located at Kota Kinabalu International Airport, Penang International Airport and Senai International Airport. It is a renowned low cost airline one of the major low fare, no frills airline. The slogan of Air Asia is Now Everyone Can Fly. The Air Asia additional subsidiaries are like Thai Air Asia, Indonesia Air Asia, Viet Jet Air Asia and Air Asia Red Tax. The company is currently serving at 165 destinations across 25 countries.AirAsia Berhad is an airlines organization that gives aircrafts benefits locally as well as globally. AirAsia is developing a huge customer market comprising of young, working grown-ups and middle-class income group (AirAsia Bhd (AIRA.KL). 2017). The distributions system of AirAsia's management service is done through its official site, www.airasia.com. An examination of internal and external situation of AirAsia shows critical qualities, its centred administration and its fundamental arrangement of action. For now their flaws are limited to administration assets due to ease, forced HR and in totalling its overpowering dependence on outsourcing (Jarach, 2017). Internal Environment Mission Statement The brand proclaims to become Asias leading low fare no frills airline. They introduced the concept of ticketless travelling. In coming time the company is planning to unveil more inducement plans to persuade more air travel among local. Organizational Structure The organization structure of AirAsia is huge as it includes AirAsia Indonesia, AirAsia India, AirAsia Cambodia, AirAsia Thailand etc. The main personnel associated with the brand are: CEO of AirAsia: Dr. Tony Fernandes. He carries out the entire operations of AirAsia. Deputy CEO and co-founder of AirAsia, KamarudinMeranun He is responsible for being concerned in the growth of the company and its other ventures. AirAsia Berhad (Malaysia) - Aireen Omar, CEO AirAsia Indonesia - Dendy Kurniawan, CEO Thai AirAsia - Tassapon Bijleveld, CEO Philippines AirAsia - Captain Dexter Comendador, CEO AirAsia India Amar Abrol, CEO AirAsia X Berhad (Malaysia) - Benyamin Ismail, CEO Thai AirAsia X - Nadda Buranasiri, CEO Indonesia AirAsia X Dendy Kurniawan, CEO (Organizational structure, 2017) Corporate Culture AirAsia in the recent time has developed a brand that is easy to get to by each person. One of the primary driving forces beneath their brand is exclusive and welcoming AirAsia experience. The favourable ethnicity is the reason behind easy ease of access in their operations including the management, guests experience, and ground and flight operations. This has helped in adding a great experience through its low cost flights. The customers are satisfied which is creating a positive impact in the mind of the people service. The brand has a primary focus to create a chain of loyal customers by providing them with effective services (Shuk-Ching Poon and Waring, 2010). External Environment Competitive Environment The company is facing multiple competitions from the other low cost airlines. The competition has increased in the recent time causing direct competitions. The other companies providing with low cost services in the recent time are: Firefly (Subsidiary of Malaysian Airlines) MAS (Malaysian Airlines) Malindo airlines The current issue the company is facing is in term of Indonesian culture. They do not favour travelling with a light and minimum baggage. This is causing a huge pressure over the company hence affecting the company on the technical ground. This has created opportunities for other airlines by adding value through a relatively higher cost (Lee and Carter, 2012). Pestle Analysis The airliner is facing problem due to its cheap flights. The fuel prices are increasing consistently creating an excess pressure on the company. Economic Environment In Malaysia, the industry is booming with an increase in the living standard. They are also improving utilization of technology and resources hence creating a favourable environment. Malaysia has more middle class society. Air Asias low cost concept is accepted due to the low fare strategy (Razak, Ilias, and Rahman, 2009). AirAsia for the reason has developed a hub in countries such as Thailand and Indonesia. By developing the hub they are able to utilize skilled labour forces at a cheaper rate. The economic environment includes introduction to AirAsia X. This Airline flies on long haul routes. The Developing economies have provided the company with an opportunity of gaining more market potential. This has also helped them in gaining recognition internationally. The AirAsias economic environment occupies a good economic infrastructure and has contributed in rapid growth by building a new hub for its aircrafts (Hooi and Smyth, 2006). Technological Environment AirAsia rely on technology for carrying out their business operations. The technology handling by AirAsia has helped in improving the business significantly. Most of the business is conducted through online ticket bookings. The customers can even check flight information from their online portal. This allows them to do online shopping and provides with an opportunity to book hotel rooms. They have also created a blog giving priceless insight about their company, cultures and much more. It facilitates customers to give their feedback, in spite of whether its encouraging or unconstructive. This helped the company in getting more information about AirAsia allowing improvement of its quality of services (Lee, 2014). Political and Legal Environment The Safety measures are one of the most important elements of an airline company. AirAsia has attained an Air Operator Certificate issued by the Civil Aviation Authorities. The pilots are well-trained and has obtained flying license from the Civil Aviation Authority. The Low Cost Carrier Terminal (LCCT), Berhad is regularly inspected for managing the operations as well as for maintenance purpose. They also make sure that everything is been managed efficiently out resourcefully by managing safety and security of passengers. The political and legal environment also looks after open skies agreement with neighbouring countries (Kumar and Bosangit, 2014). Socio-cultural Environment The socio-cultural environment includes many things. The demographic feature of AirAsia sees it interesting to an extensive range of income groups. The organization is not only targeting the medium income groups but also the low income segment. It is considered as one of the efficient airliner with an efficient flying experience corresponding to their income. They are providing with bountiful of opportunities by variety of accompaniments such as food and beverages, sleeping kit and so on. AirAsia is also paying awareness to the needs of people in Malaysia as well as its neighbouring countries. AirAsia has also conquered the obstruction of language through its website. Their official website lever all the booking and sales where they can choose language according to their convenience. At present, the Air Asias website provides options such as Thai, Tieng Viet (Vietnam language) as well as Bahasa Malaysia, Mandarin, Japanese, Indonesian Language, and English. Through its website the co mpany is providing with different options by placing multiple languages. It has made its website user-friendly and also advertises its services successfully. SWOT Analysis The SWOT analysis gives with summary of the strengths, weakness, opportunities, and threats. This allow in assessing the challenges it faces in the internal and external environments. Strengths Below mentioned are the strengths of Air Asia: Low fee operation Low management level, effectual, purposeful and belligerent management Easy established business model throughout constant delivery of low fare break through and excite to potential markets Multi-skilled employees in the organization adding value to the organization (Kurniawan, 2010). Weakness The weakness of Air Asia is as follows: The Service supply is inadequate due to lower costs They have a limited human resources that is unable to handle uneven circumstances Government interfering and guideline on airport deals Non-central placement of secondary airports The Brand is essential for market position and budding issue Important dependence on outsourcing. There is a high level of competition with other low cost carriers Opportunities The different opportunities identified by Air Asia are as follows: Increase in the middle class population increasing the market opportunities. Providing with an optional services that allow passengers to get full service airline They have an opportunity to form an alliance with a low cost airline. Low cost provides with an upper hand regardless of high fuel prices Threats The threats identified by Air Asia are as follows: There are other Full service airlines who are selling tickets at a low price entry of low cost carrier causing an excess competition Users insight that low cost airline may give and take their safety features for managing low costs Accident, terrorist attack, and disaster are causing a threat to the company An increase in the operation cost is adding value System disorder is caused due to heavy dependence on online sales. Marketing consumer Behavior Their marketing strategy is to become the lowest cost short haul airline. The low cost airline continuously launches new routes to give a tough competition to other airliners. They want to introduce new plans, introduce more routes, and add frequencies. AirAsia has turned their low-cost carrier terminal at KL International Airport into their regional hub for the purpose of budget travel in order to achieve philosophy of Now Everyone Can Fly (Hamzah, 2004). Culture: The organization In order to achieve goal will guide its marketing activities by following different strategies. Their strategies are primarily focused on culture dynamics in the particular country. It is important to analyze their target, positioning, positioning etc strategy to provide with a vivid view about the company (Ong and Tan, 2010). Social: AirAsia has targeted the low-income consumers and has expanded their business avenues in other countries by targeting the middle-class group. Through this strategy they have continued target its existing customers while expanding its routes to more developing and developed countries (Nathan, Chiun and Suki, 2017). Consumer decision making: Position strategy and low pricing policy allow them with uniqueness over its competitors. AirAsia will persistently continue to position itself as low-cost airline by giving incentives through their loyalty programs. In this way the brand is able to attain recognition against other airlines services. Product Strategy The product strategy is related with maintenance of product. AirAsia has maintained itself as an efficient brand by providing services which are suitable to customers. They have eventually increased the flight frequency to maximize its profits. They are operating in almost all destinations that is providing with a competitive edge. Pricing Strategy The pricing strategy is based on low cost in order to organize the resources in the best and effective way. AirAsia maintains low fares to create affordability and exercises strategy for pay only for things that are utilized (Adapa and Roy, 2017). Promotion Strategy By generating effective promotional strategy the brand aims for generating positive customer feedback. They are giving away tickets for free through different deals hence attracting customer from different background. This is important for the business organization to form relations with hotel and everlasting promotional fares to attract more customers (Jafari and Vasili, 2006). Place Strategy The place strategy helps in managing the operations in the best possible way. AirAsia doesnt run the traditional mode of services placement. It has recently launched mobile facilities to facilitate efficient service model (Somwang, 2008). Marketing Objectives The marketing objectives of AirAsia Berhad are as follows: They want to be the lowest cost, short haul airline Want to launch new routes under AirAsia. Targeting Strategies of AirAsia The Target Market of AirAsia is its existing markets. The primary consumer market is as follows: Demographics Male and female young adults, working class and middle income group is the part of the target market The Age group is : 20-50 with a Household income of : MYR 45 000 Those who want to Travel in a budgeted aircraft Individual flying on domestic and international routes for business Substitute of other transportation channel. It also provide with a Time convenient travelling option for students (Yashodha, 2012). Geographical They are running airline service in almost all the parts of Asia. They have made flying a possible and reasonably priced option in travelling. They are also running various promotional tools which include Giving away of free seats during certain celebrations. This has helped the airliner in gaining a comp competition edge against other. AirAsias is pushing more concentration towards the airlines allowing people to focus on other options. The purpose behind the strategy is to generate great amount of cut-throat competition (Athirah, 2011). Psychographics The airline is very much vigilant on internet and promotes mostly through SMS. The consumers are technology savvy and are linked through social networks (Wong, 2014). They do understand the mindset of the consumer and build strategies accordingly Organizational Markets The company in order to hold the new market has to target on expanding its distribution and sales of its services. This will allow the airliner to gain the effective market strategies. They are focusing on Media organizations business hiring international citizens Travel packages offered by agencies. The Media organizations do carry out advertising shooting at international location. There are large group of people who are concerned in those tasks. By targeting travel agencies AirAsia can increase frequency of individual travellers to travelling to tour groups (Kotler, 2012). Positioning Strategy The company is following two levels of positional strategy. It primarily revolves around Re-positioning. The competitors are the other airliners who are the part of airlines industry. The Re-positioning strategy involves the airlines industry to be a low-cost carrier, reasonable, competent and without the frills flights. They are using the slogan Now everyone can fly. AirAsia positioning strategy is to De-position competitors. AirAsia budget airline mark out as a process to spread the idea that AirAsia regarding the affordability. They also communicate the idea that the aircraft are well-organized, active and provide better service. The goal is to De-position the brand name by increasing the demand of low-cost flights. Through this strategy they are able to reposition their competitors as substitute. They are also providing with an optional hotel bookings, packages that are customizable packages (Pungnirund, 2015). The company has a goal to produce effective outcome among the consumers. They only have to rely on one shortest source to arrange all the travel needs. They have association with the hotel chain which is giving them a competitive edge. Their expansion strategy in the South East Asia is changing the whole scenario. More routes are been added in order to increase the channel. Marketing Mix Product Strategies AirAsia is following a philosophy of proving the low fare and no frill prices for the period of 3 years. Over the year the company has gained more customers. They have developed the primary products and services to meet the customers expectations. They allow customers to travel on a low cost. Therefore, the hum is to generate products and services by competence and expediency such as online bookings. Their strategy is to create ease in the tourism industry. The organization is to create more opportunities in order to gain effective results. AirAsia is practicing higher frequency high traffic routes. The airline serves as a convenient form of commutation procedure in certain area. It has launched booking services to provide customer competence. The huge structural change in banking dynamics facilitates customers to pay for tickets via Credit Cards. It is helping in online transactions and verifications. Pricing Strategies AirAsias pricing strategy is to penetrate in the market through cost cutting. This will allow them to bring the fares at a low price. The low fare, no frills idea helped in effective customer handling. They have also diversified market through by providing on-site services. Promotion Strategies AirAsia is providing with a promotional strategy to generate positive consumer feedback in a cost-effective manner. The process of giving away of free seats and tickets is to generate awareness. AirAsia generates wonderful amounts of publicity with incessant promotional offers. The generous amount of diversification has helped the organization in creating world-wide attention. Being the low-cost airline the company is able to capture a current local market (Nair, et al 2012). Place Strategies The company has designed its strategy to enable itself to move away from traditional organizations. This strategy will allow in developing an effective placement services to rather than hassle free commutation. Recommendations The company has to join with Virgin Group. The company needs to put effort to develop a pan-Asian low cost airline serving Australia and New Zealand market. The joint venture will help Air Asia to cultivate in Asia. Similarly this will allow it to extend services in south-east Asia. They should introduce smart card to motivate ticketless booking. They can even offer two kinds of smart cards for ordinary travellers and business travellers. In additional they should cut down the additional charge. The ticket fee is low; but the price for other items like food and beverages are expensive. It is recommended to AirAsia to reassess its strategy in order to attract more customers. Gantt chart The GANTT CHART is based on 3 years divided into 4 quarters. The objective is to divide the research plan in a systematic way by dividing the time in a specific framework. This allow in developing a better understanding. Developing the research work in a definite way will allow in researching information in an appropriate way. It include division of research in 8 parts (Source: By Author) Conclusion The company is following a strategy that focus on everyone can fly. Their first choice is to create awareness among the people regarding the low cost airline. It allows everyone to have a mind-set that Air Asia is a very low fare airline. Moreover, Air Asia does an aggressive advertisement campaign to attract more customers. They are known globally as a well-known Organization. It further provides staff with a friendly environment so that their customer does not feel bored. The effective customer service is important aspects in gaining a competitive business strategy. To Conclude, Air Asia is the finest low cost airline to become successful in Malaysia. References Adapa, S. and Roy, S.K., 2017. Case Study 6: Malaysian Airlines Versus AirAsia: Customer Satisfaction, Service Quality and Service Branding. InServices Marketing Cases in Emerging Markets(pp. 67-75). Springer International Publishing. Ahmad, R., 2010. AirAsia.Asian Journal of Management Cases,7(1), pp.7-31. AirAsia Bhd (AIRA.KL). 2017. Online. Available at: https://in.reuters.com/finance/stocks/companyProfile?symbol=AIRA.KL Accessed on: 25 July 2017 Athirah, M.T., 2011.The Relationship Between Service Quality and Passengers Satisfaction: A Case of Air Asia Passengers(Doctoral dissertation, Universiti Utara Malaysia). Hamzah, A., 2004. Policy and planning of the tourism industry in Malaysia. InThe 6th. ADRF General Meeting. Hooi, L.H. and Smyth, R., 2006. Marketing" Malaysia welcomes the world": are Malaysia's tourism markets converging.Monash University Business and Economics, ABERU Discussion, Paper,26. Jafari, S.M. and Vasili, M., 2006, September. MARKET ENTRY OF A LOW COST CARRIER: THE EXPERIENCES AND IMPACTS OF AirAsia. International Marketing Management Conference. Jarach, D., 2017.Airport marketing: Strategies to cope with the new millennium environment. Routledge. Kotler, P., 2012.Rethinking marketing: Sustainable marketing enterprise in Asia. FT Press. Kumar, A. and Bosangit, C., 2014. Introduction to marketing communications and social media marketing. InMarketing cases from emerging markets(pp. 139-142). Springer Berlin Heidelberg. Kurniawan, B., 2010. Factors affecting customer satisfaction in purchase Decision on ticket online: a case study in air Asia. Lee, C., 2014. Competition law enforcement in Malaysia: Some recent developments.Malaysian Journal of Economic Studies,51, p.77. Lee, K. and Carter, S., 2012.Global marketing management. Oxford University Press. Nair, S.K.S., Paulose, H., Palacios Fernndez, M. and Tafur Segura, J.J., 2012. Identifying the core competence as a key requirement for business model innovation. The case of Airlines as a service industry. Nathan, R.J., Chiun, D.C.F. and Suki, N.M., 2017. An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia. InHandbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement(pp. 1-15). IGI Global. Nopakhun, S. and Assenov, I., LOW-COST AIRLINES IN THAILAND: DIFFERENTIATION OR PRICE COMPETITION?.Welcome Message, p.82. Ong, W.L. and Tan, A.K., 2010. A note on the determinants of airline choice: The case of Air Asia and Malaysia Airlines.Journal of Air Transport Management,16(4), pp.209-212. Organizational structure, 2017. Online. Available at: https://www.airasia.com/my/en/about-us/ir-organizational-structure.page Accessed on: 25 July 2017 Poh, L.S. and Mohayidin, M.G.B., Competitiveness Pricing Strategies of Low Cost Airlines. Pungnirund, B., 2015. The Relationship of the Marketing Mix, Brand Image and Consumer Behavior of the Low-Cost Airline Service.World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering,9(12), pp.4149-4153. Razak, M.Z.B.A., Ilias, A. and Rahman, R.A., 2009. Differentiation strategies of internet retailing (unique, value and return): A focused web evaluation into airline service provider.International Business Research,2(2), p.40. Shuk-Ching Poon, T. and Waring, P., 2010. The lowest of low-cost carriers: the case of AirAsia.The International Journal of Human Resource Management,21(2), pp.197-213. Somwang, C., 2008. 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Reform Movements in the United States Sought free essay sample

As Americans entered an era of transition and instability, they sought to expand democratic ideals in the society. In response to sudden changes occurring and traditional values being challenged, various reform movements during 1825-1850 began to focus on democratic ideals. The rise of religious revivals, movements for equal rights and protecting liberties of different social groups, want to advance society technologically, and desire to bring order and control helped reform the society to live up to the nation’s founding ideals. Teaching them (I don’t get who â€Å"them† is) the habits of thrift, orderliness, temperance and industry was a way to not only better their lives but a way to instill certain democratic values and advance the perfection of society as a whole. The rise of popular religion and a series of religious revivals reinforced American democracy and liberty. The Second Great Awakening was a huge religious reform movement that sought to re-captivate religious interest in America. We will write a custom essay sample on Reform Movements in the United States Sought or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of its new breakthroughs is its representation of democratic ideas, or: â€Å"a reworking of traditional religious institutions to better match the average American’s sensibilities and frontier lifestyles (Second Great Awakening). † In this attempt to capture interest, this new theology differed from the previous Calvinist viewpoint that people’s predestined path to heaven or hell could only be altered by God’s choosing, in that the new theology emphasized individual free will, and equality in God’s eyes- a characteristic of democracy. These new theologies emphasized: â€Å"human choice. Reform of the individual human heart and also broader social institutions was indeed possible (Second Great Awakening). † Church ministers were elected and churches believed in a â€Å"priesthood of all believers. † Such religious reforms sought to expand democratic ideals into the churches. The theology of the Second Great Awakening can be divided into many different subdivisions which all spread out and became part of many reform movements to come. Before examining such future movements, it must be noted that The Progress of the Age was also a reform movement that spread democratic ideals of around the same time frame as the Second Great Awakening. The Progress of the Age empowers all the new American technologies and social reforms in its time (around 1825-1846). New technological reforms included adapting the time conserving sewing machine, and harnessing the potential of the locomotive. Religion, politics, the economy, and virtually everything else in America was being influenced by echnological reforms, turning life in American as something Senator Webster describes: â€Å"The world has seen nothing like [it] before (A Discourse, Delivered at Plymouth 61). † The significance of all these technological advances lies in the inevitable social advances they initiated. The Progress of the Age focused on improving everyday life with the adaption of machine labor, allowing for: a large range of agricultural goods for the co mmon man, increasingly cheaper goods, less expensive books/newspapers, and faster travel. As these technological revolutions led to revolutions in habits, opinions, and moral values, people began to realize: â€Å"If machinery could be brought to such a state of perfection, why not society (Maier 369)? † With all the social ideas related to technological progress, none were associated with the Progression of the Age, as the expansions of democratic ideals were. With the new leaps in technological advances, people built the impression that: â€Å"No reform is now deemed impossible, no enterprise for human betterment impracticable (Maier 369). Of all the social ideas, the democratic ideas of striving for social equality, and benefitting the common good fit the technological age of progress best. Along with technological advancements, American literature was advancing too. New values such as favoring nature over â€Å"America’s turn towards industrial capitalism and worst of all, the crass, money-grubbing materialism that seemed to grip more and more of their countrymen (Maier 371),† as described in novels of James Fenimore Cooper, and Washington Irving were exposed to their readers. The Transcendentalist movement, founded by Ralph Waldo Emerson was populated by his essay Nature, as well as other works such as Henry David Thoreau’s Nature. The increasing quality and affordability of such books as well as newspapers, with new perspectives and philosophies printed by new machines, allowed the common people access to new knowledge. Society was now exposed to knowledge such as: philosophy, current events, and political information which brought up the level of education of the common man. Not only were books made cheaper and more available, an abundance of higher quality goods and services such as better foods, clothes, and a better transportation system now became available to the society. As Horace Greenley of the New York Tribune accounts: â€Å"We have universalized all the beautiful and glorious results of industry and skill†¦ We have made them a common possession of the people†¦. We have democratized the means and appliances of a higher life (Art and Industry 58). Greenley is saying that the Progress of the Age has brought high quality goods previously only for aristocrats down to the common people, raising the living standard of the common people: a true democratic value. Out of all these technological breakthroughs, the railroad became the symbol of the Progress of the Age and the expansion of democratic ideals. Even artists of the Hudson River School such as Thomas Cole recognized the locomotive in their paintings. In River in the Catskills, Thomas Cole blends the locomotive with nature, suggesting a natural harmony between them as Americans civilized the new lands. The locomotive became a symbol of the drive of civilization, spreading it and America’s democracy to new, unseen horizons. These unseen horizons were discovered through the reforms in the Antebellum Era, whose roots were mainly evangelical – religion tied into the belief that equality and salvation should be offered to everyone. This brought back tensions between the North and South when slavery became an issue with those ideals, which made the acted reforms not just a movement towards equality, but towards democracy as well. One of the most important reform movements in American history was the creation of the American Anti-Slavery Society in 1833. The Declaration of Sentiments was established and those who wished to join the society had to sign the document which pledged to â€Å"secure to the colored population†¦all the rights and privileges that belong to them as men and as Americans. † This reform was different than most, because the people involved decided to use the old tactic of â€Å"moral suasion† instead of violence. These society members campaigned across the U. S. especially aiming to influence the South. They published abolitionist newspapers and other literature to raise awareness, attempted to make antislavery societies in every state and every town, and eventually brought so many petitions to Congress that although the â€Å"Gag Resolution† tabled them, the awareness it raised about slavery occurred everywhere. Not only was this the effect of the society, but it also showed Americans that all people could make a difference if joined together, not just the government, which expanded ideas of democracy. William Lloyd Garrison, among other strong abolitionists, acted as a leader in the fight for all-around equality in the United States. He dedicated his life to slavery abolition, publishing the newspaper, The Liberator and writing in it, â€Å"On this subject, I do not wish to think, to speak, or write, with moderation†¦I am in earnest – I will not equivocate – I will not excuse – I will not retreat a single inch – and I will be heard. † Not only did his words anger people enough to cause the bloody slave revolt in Virginia led by Nat Turner, but it also made abolitionists of others as well. His words inspired Frederick Douglass to publish his newspaper, North Star, at Rochester. They inspired Theodore Dwight Weld to declare an end to slavery and leave the Lane Seminary and their white society with 75 others by his side, naming themselves the â€Å"Lane Rebels. † He spent the rest of his life being a devoted member of the Ohio Antislavery Society and giving speeches throughout Ohio and Pennsylvania, encouraging the establishment of other antislavery societies. Abolitionists for women’s rights like Henry B. Stanton who was also a â€Å"Lane Rebel†, and his wife, Elizabeth Cady Stanton were also strong leaders, as well as the Grimke sisters in taking on the roles normally given to men. These powerful reformers were able to influence the population to join them in reforms, creating the sense that they could all make a difference together, and reform the republic government to a democratic one instead. With the idea of equality comes the idea of democracy, so when reform movements for slavery abolition and women’s rights began, so did the widespread belief of a new democratic government.

High School Essay - Good Personal Statement Essay Sample

High School Essay - Good Personal Statement Essay SamplePersonal statement essays are not something that most high school students write on their own. Writing a personal statement is an impressive, personal task that they should be proud of.Because writing a personal statement is the responsibility of high school students, they can expect to receive some great essay samples for high school students. One of the best things about these samples is the fact that they have already been written and they have been typed in advance of the student receiving them.This makes the process of submitting the essay even easier and faster. Most high school students simply have to click the mouse and submit it.Writing a personal statement, if done by the student, can be a very fulfilling experience. However, since this is the responsibility of the student, the essay samples will help them avoid the common pitfalls of most high school students when it comes to writing.One thing that a lot of high schoo l students do when writing a personal statement is they try to cram too much information into the statement. When trying to cram too much information into a statement, it usually backfires and it actually just ends up creating more problems than it solves.Since writing a personal statement is such a personal experience, many high school students don't even realize that they have to use their writing skills in order to communicate what they feel. The truth is, in order to get good grades and to make an impression, they need to convey their feelings in an understandable way.They also need to maintain their ability to express themselves creatively in order to make a statement that has substance and meaning. When the statement is very simple and easy to understand, it can be an opportunity for the student to develop a skill that will come in handy in their future career.One of the best ways for high school students to ensure that they receive high quality essay samples for high school s tudents is to go online. There are plenty of sites that provide this service and they allow the student to have an abundance of choice.

Cell Phone essays

Cell Phone essays The Development of Cellular Telephones Have you ever stopped to think what it would was like before we had cell phones? You couldnt just call from your car if you were running late for work, in a wreck, or trying to find directions. Technology is increasing day by day, and going to do nothing but get bigger. With every new bit of technology we get, there are always good and bad to come. Finding these problems is what makes technology interesting. Since a cellular telephone is really a two way radio, you can start tracking cell phone history back to 1876 with the invention of the telephone by Alexander Graham Bell(********). In addition, to the telephone there had to be another part this is where the radio invented by Guglielmo Marconi came in 1895(********). A cell phone uses up two frequencies, one for sending your voice out and one which allows one to come in. This is why cell phones are considered two way radios, or full-duplex devices(******) this way more than one person can communicate at a time, instead of a half-duplex for instance a walkie-talkie which only allows one person to talk at a time(******). It was not until 1984 that cell phones were first mass marketed to the public (*notes*). This was a boom in technology as it still continues to rise. Any time any where you could call who ever, where ever you wished. Many service providers used wireless plans. This allowed you to have certain minutes, and ranges whic h you could travel with your phone before roaming. The more you paid the better your plan you could receive. Any time you went over your minutes or out of your area of range they stuck it to you, and it appeared on your bill. As technology grows spontaneously new and improved ideas come out. At the beginning cell phones where very bulky and not many people had them, mostly just the people who had money to blow. Now days you can get a phone that can fit into the palm of your hand, and every one ...

Thedacare Case Study Example | Topics and Well Written Essays - 1000 words

Thedacare - Case Study Example The development of TIS rested on three particular points. These were the improvement of employee morale, improvement of productivity, and improvement of quality. TIS was founded on a lean-thinking concept pioneered by Toyota, whose principles were value, value-stream, flow, pull, and perfection (Chalice, 2009). These five principles were used to identify waste and then eliminate the waste. The principle of value involved the amount, which the prospective and current customers would be willing to pay while value stream refers to the steps that Thedacare would take to deliver and achieve this value. The principle of flow involves the organization of the various value streams in a way that they could be continuous. Pull refers to the actions that Thedacare would take to trigger this flow from the various needs that the customer may have. Finally, the perfection bit references the continuous culture of change that Thedacare aims to have. Thedacare has improved their service delivery in many different areas, including the response time for patients coming in for diagnosis and treatment, correction of the various mistakes that cost the institution, and implementation of strategies that changed the manner in which they arrived at work. Lean thinking and TIS were an important basis for the improvement of the current services currently offered at the institution. Another plus point for the approach is the division of specialists to different departments in their respective places of work, which is supported by the satisfaction of staff and patients working in the institution (Chatman, 2010). Front line employees were engaged in the assessment of the current approaches, rapid iteration of the new processes, and the collaborative effort aimed at redesigning the process. After each event, the institution carries out assessment on process changes to quantify the savings. By holding several processes aimed at mapping of the value stream, as well as lean events, phone

Interview Essay Example | Topics and Well Written Essays - 1500 words - 1

Interview - Essay Example He began working as a part time artist through making portraits on commission. The interview took place on January 10th 2007 at Anthony's residential home. The interview session lasted for 2 hours. Summary of interview Davies Anthony has the knowledge of various cultural diversities across the globe. My interview was based on the above questions which Anthony answered one after another. He describes his background as not representative to his current career since initially he studied economics and his dream was becoming an economic consultant for the rest of his life. However, he became interested with becoming an artist after realizing that he had the talent. He never enrolled in any course related to paintings though he went some classes on how to organize painting exhibitions "painting exhibitions is a trade fair event that brings out artistic identities of various regions in the world". He explains I've been organizing these exhibitions in almost every corner of the world making me intermingle with people from different cultural divides. The exhibitions are attached with various prizes and awards most of which are scoped by Anthony. He says that he does not relate to Henri Rousseau though they came from the same backyard and are in the same field of artistic paintings. However, they share business issues and challenges together. "I chose to work intentionally so as to have a wider customer base for my paintings and also to help me in understanding different cultures" He asserts. Working intentionally is something that Davies had prepared for since he had enrolled for various languages in the linguistic department of Cambridge University via online. The languages were Japanese, Spanish, French, Chinese and Amharic. He speaks the languages...However, he became interested with becoming an artist after realizing that he had the talent. He never enrolled in any course related to paintings though he went some classes on how to organize painting exhibitions "painting exhibitions is a trade fair event that brings out artistic identities of various regions in the world". He explains I've been organizing these exhibitions in almost every corner of the world making me intermingle with people from different cultural divides. The exhibitions are attached with various prizes and awards most of which are scoped by Anthony. He says that he does not relate to Henri Rousseau though they came from the same backyard and are in the same field of artistic paintings. However, they share business issues and challenges together. "I chose to work intentionally so as to have a wider customer base for my paintings and also to help me in understanding different cultures" He asserts. Working intentionally is something that Davies had prepared for since he had enrolled for various languages in the linguistic department of Cambridge University via online. The languages were Japanese, Spanish, French, Chinese and Amharic. He speaks the languages partially while abroad and in France. "My skills of having some knowledge on various languages in the world have been very resourceful as I tour and work in the global

Journal 2 Essay Example | Topics and Well Written Essays - 250 words - 6

Journal 2 - Essay Example Human Resource Development can be defined as the process of preparing or enhancing competencies, skills, attitudes and the knowledge of the employees in an organization. The employees can qualify to be called human resources when they become useful components in the organization by acquiring the ability to play their roles efficiently (Kuchinke, 2010). Human Resource Development ensure that the staffs are able to work efficiently. Therefore, this process aims at producing knowledgeable, competent and skilled employees that will be able to work optimally toward realizing the organization goals and objectives. Human Resource Development is conducted through various ways such as career planning, organization development, training, and development, which help in imparting appropriate skills and knowledge onto the employees. Human Resource Development is a continuous process that takes a proactive approach in order to capacitate employees in their different roles and ensuring that they ac hieve their full potential. This process also helps to better the lives of the employees, as it concentrates on all-around development of the human resources (Poell, 2011). In conclusion, Human Resource Development is a crucial process that focuses on the development of the employees both at the workplace and in other aspects of their lives. It is done through training and development, whereby suitable knowledge and skills are imparted on the employees, thus making them competent and knowledgeable (Kuchinke,