Essay about Mental Illness Depression - 1818 Words

Depression is a mental health condition which is widely recognised as one of the most common conditions for which people seek and receive care. There are many specific nursing problems which are encompassed by the medical term â€Å"depression† and these include physical, cognitive and behavioural patterns. Successful treatments of depression are psychosocial interventions which aim to identify and challenge a depressed persons pessimistic attitudes and beliefs and which promote an individuals’ participation in rewarding activities in an attempt to reduce any negative behaviours. The aim of this essay is to identify specific nursing problems which are encompassed by the term â€Å"depression† and relate these to a patient whom the author had met†¦show more content†¦This major mental health disorder encompasses a range of physical, behavioural and cognitive symptoms (Fava et al, 2004). These symptoms pose significant nursing problems when working with a person who has a diagnosis of depression. Emotional problems may promote feelings of worthlessness, which may hinder the persons’ ability to seek and receive help. Many patients who have depression feel that they are in a hopeless situation; that nothing can help them feel better and may often feel that they are undeserving of attention or help (Sherwood, Salkovskis Rimes, 2007). This negative belief of being unworthy can delay a therapeutic relationship from being built, which could then have a detrimental effect on a persons’ road to recovery. As Jacobs (2003) says, â€Å"it is important to maintain good rapport, and build trust, as treatment adherence is heavily reliant on building an alliance between staff and patients†. People with depression may also experience thought of a suicidal nature which can be underpinned by family issues, clinical symptoms of depression and current relationshi ps (Wilkinson et al, 2011). Lack of motivation is also another emotional factor which may pose a significant nursing problem when trying to nurse someone with depression. When a person loses their motivation, they lose the ability to perform tasks that they used to do regularly. This is a common problem in depression: when someone becomes depressed, theyShow MoreRelatedMental Depression And Mental Illness1350 Words   |  6 PagesThe number of inmates in the department of corrections that have a mental illness is steadily rising. In 2006 there was estimated to be 705,600 mentally ill inmates in state prisons, 78,000 in federal prisons and 47,900 in local jails (NIC). Most inmates suffer from social anxiety disorders or depression. There are three times more people in prisons with mental health problems than in actual hospitals (News). However, this is a problem for various reasons, two being that prisons cannot afford theRead MoreMajor Depression And Its Effects On Mental Illness Essay769 Words   |  4 PagesOne in four adults−approximately 61.5 million Americans experiences mental illness in a give year. One in 17−about 13.6 million live with a serious mental illness such as schizophrenia, major depression or bipolar disorder (The National Alliance on Mental Health,2013). A person’s mind automatically changes during the state of depression, and he thinks of several negative things all at one time. He might feel that, he is always facing failures every now and then. A person might be suffering from aRead MoreDepression: A Mental Illness801 Words   |  3 Pages Depression is a very serious and detailed disease that affects the brain and body in multiple ways. Most people think of it as a simple chemical imbalance, but in reality; it is very complicated and has multiple components. This disease has intrigued multiple people and has brought them to study numerous amounts of text and even create their own writings about this mental illness. The History of Depression Depression has been apprehended as an ailment for thousands of years and has been studiedRead MoreThe Mental Illness Of Depression1510 Words   |  7 Pages A mental illness is a â€Å"condition that impacts a person s thinking, feeling or mood and may affect his or her ability to relate to others and function on a daily basis† (Nami). Just because people are diagnosed with the same mental illness does not mean that they will react the same way as others. Some people with mental illness are very quiet, nice, and most of the time you can’t even tell that they have a mental illness, most of the time those are people that have been diagnosed with depressionRead MoreDepression : Mental Illness And Depression1928 Words   |  8 Pages Depression Overview Depression is a mental illness that has been around the world since our ancestors and is often over looked by people. Depression does not have an age requirement or personal preference; it can happen to anyone at any given time. In addition, â€Å"depression is one of the most four most common problems managed in practice† (â€Å"Physical†). Majority of the people who have depression are not treated for it. Depression is an illness because people can’t choose to act that way. ThereRead MoreDepression And Its Effects On Mental Illness1070 Words   |  5 Pagespleasurable than to live through each day with depression. Several societies consider mental health a topic of taboo in today’s society. Due to the lack of education and conversation about mental illnesses and how to properly handle them, many people are ignorant to the subject. Depression, in particular, is an incredibly common disorder and, according to the National Alliance on Mental Illness (NAMI) , about 1 in 5 adults are diagnosed with a mental disorder (3). A mind-baffling number, one in fiveRead MoreEffects Of Depression On Mental Illness1383 Words   |  6 PagesDepression is a disabling condition that impacts a person’s relationships, life, and health (Nardi, Francesconi, Catena-Dell’Osso, Bellantuono, 2013). People develop depression from many life stressors, including loss of a loved one, low self-esteem, lack of social support, job loss, natural life stressors, and many more. Many types of therapy can alleviate the symptoms of depression for an individual. However, Cognitive Behavioral Therapy has been shown to have the most consistent enduring effectsRead MoreDepression And Its Effects On Mental Illness Essay1060 Words   |  5 PagesJK Rowling once said It s so difficult to describe depression to someone who s never been there, because it s not sadness. In today’s world, more than 350 million people suffering from depression. It can be easily seen as big part of the truth from JK Rowling. We as a society suffering more from our approaches and how we define our problems. In United states more than 15 million Americans, or 9.5% of the population in any given one-year period. At one or more points in their lives, 10%-25% ofRead MoreIs Depression A Serious Mental Illness?1219 Words   |  5 Pages Depression is a serious mental illness that is more than just a sad feeling. It has proven to be much more complex and has associations with personality as well as its traits, specifically two out of the Big Five personality traits; neuroticism and conscientiousness (McCrae Costa, 1999). The research conducted by Philip I. Chow and Brent E. Roberts of the Department of Psychology at the University of Illinois, have conducted their own research to provide evidence that these static levels ofRead MoreDepression : A Serious Mental Illness2213 Words   |  9 PagesIntroduction Depression is a serious mental illness that changes how an individual thinks and feels. It can also affect their social behaviors and physical wellness. Depression also significantly affects an individuals self esteem. It is not jut a feeling of occasional sadness, but a constant feeling of sadness that stays with you. Depression is one of the most commonly diagnosed disorders that can affect a wide range of individuals. It has a wide range of symptoms, causes and risk factors. In some

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This project examines the construction of subjectivity in...

This project examines the construction of subjectivity in Eleanor Antin’s Carving: A Traditional Sculpture (fig. 1) and Chris Kraus’ Aliens and Anorexia (fig. 2) . These works inscribe notions of the self, the social, and the subject through and upon the body, addressing the interpolating poles of nutritive consumption and â€Å"willing the body away† through self-starvation. Throughout this essay, I will demonstrate how these artists engage with the spaces and discourses created around food and disordered eating to produce a counter dominant take on subjectivity, a thematic both artists attend to regularly throughout their careers. My reading prioritizes theories of the body, subjectivity, consumption, gender and difference, refusing to see†¦show more content†¦Before attending to theoretical concerns I will first ground my reading in art-historical methods, explicating the position of these works within Antin and Kraus’ larger oeuvres and within the historical contexts of their production. An analysis of form and medium also underlines a reading of these works that privileges self and subjectivity. In Carving, A Traditional Sculpture and Aliens and Anorexia, the live or temporal practices common throughout Antin and Kraus’ careers are respectively mediated through photography and texts. By removing the material body from works that are essentially performative, the artist looks back over herself, commenting on, while creating her own lived subjectivity. I chose to position these two works together because, as Clare Johnson states in her study of Antin, Vanessa Beecroft, and Elizabeth Manchester, â€Å"I want to discuss the artworks in terms that do not presuppose a ‘proper’ form of feminist art practice, or suggest that the contemporary work supersedes the ‘critical’ strategies of the earlier piece.† Johnson’s articulated aims are not to claim any single artist or artwork as â€Å"feminist,† per se, but to create rich and complex readings that â€Å"articulate the inscriptions of feminist practice† and â€Å"reï ¬â€šect the relational web of mutually constitutive meanings.† This web frames a discussion of Kraus and Antin’s work, allowing for a critical co-reading of works produced at different

Exercise Exercise And Exercise Essay - 1434 Words

We are all aware that exercise helps you physically. A big portion of us are ignorant to the fact that exercise can help you mentally as well. I say ignorant because well all know that exercise is physically helpful, but are unaware that it also helps us in our everyday thinking. Exercise helps us release stress, which helps us be calm and make wiser decisions without overthinking any situation. Many of us, or if not all of us, have experienced or are experiencing stress of some sort. Instead of crying and staying in bed having bad thoughts, you should go for a jog or even a walk will help. Keep in mind that exercise does not always have to be weights, gym. Neither does it have a time limit. What I mean is that you can do exercise for as little as twenty minutes, or as much as two hours or more. Anything that is physical is exercise. Therefore, you can use exercise as a â€Å"tool† to writing a very good paper. Exercise can help improve your writing because it will help you be more creative, and it will help you mentally. Although it is kind of difficult to realize that exercise helps you mentally, exercise will help you think outside the box. I do not mean it in the way that of you do not do exercise, you will not make decisions as smart as people who do exercise. What I mean is while doing exercise, you forget about the outside world, and you just focus on your workout. Also, even if you are just going for a walk and not working out, you are listening to music while you walk orShow MoreRelatedExercise : Exercise And Exercise Essay1380 Words   |  6 PagesA very important and often overlooked activity in today’s society is exercise. Exercise positively influences many aspects of life and people today are simply not incorporating it into their daily lives. What they don’t understand is exercise is extremely beneficial to physical and mental health. With a healthy mind and body people can go about their day feeling healthier, having a better sense of body image, and can process thoughts more clearly and concisely. It is also a physiologically naturalRead MoreExercise : Exercise And Exercise851 Words   |  4 Pages What is Exercise? That dreaded word, exercise. What exactly is, exercise? Why do we dread such a word? Maybe because of all the years of forced exercise during gym class in school; or maybe because of feeling humiliated and defeated by simple tasks, like walking up a flight of stairs, or being out of breath after singing a song. Whoever said exercise couldn’t be fun and at your own will? Whatever preconceptions you have of exercise, forget it. Now, you’re probably wondering who I am to tell youRead MoreExercise Physiology : Exercise And Exercise1691 Words   |  7 Pages â€Æ' Contents Exercise physiology 1 Purpose of report 2 History 2 Rules and Information 2 Positions in touch 2 Middle 3 Link 3 Wing 3 Recommended playing position 3 Energy systems 4 Fitness training program 4 My Recommendations, Evaluation conclusion 5 Fitness components 5 Bibliography 6 Exercise physiology Exercise physiology is a part of the biological sciences which have to do with how the body responds to exercise and training. An exercise physiologist is a scientist who investigatesRead MorePhysical Exercise And Mental Exercise Essay1976 Words   |  8 Pagesdevelopment or deterioration of the brain as we age. Although I agree that physical exercise is critical in increasing cognitive function because of the health benefits it provides, as well as the increased blood flow and circulation throughout the body, I ultimately believe that a healthy brain is not achieved solely by physical exercise or mental exercise, but both. I think there is a link between physical and mental exercise, and that the combination of these two activities creates higher cognitive functioningRead MoreExercise : Exercise And Exercise1721 Words   |  7 PagesMany times when people think of exercise it is thought of in an incredibly broad sense. There is no second thought given to whether the workouts are h igh or low pace, to what the level of exertion is, or the fluctuation of oxygen levels. With this being said, there are others that think of exercise in a more detailed way that live and breathe it, and are educated in the way the details of exercise works. This detailed broken down way of thinking breaks down breathing, heart rate, recovery, and manyRead MoreExercise Of The Gods : Exercise878 Words   |  4 Pages ï  ¶ The lost and Found martial arts Degree # 6 â€Å"Exercise of the gods† Exercise was created by the Gods. As you may recall, from one of its earliest recorded origins 770 BC, Exercise began in Greece where the young men would train to become fit like the Gods. (From Latin meaning exercitium=to keep busy, training or practice. And from exertus/exerere to thrust/ex=out+serere†to attach/protect from sickness). Although, careful research shows that a ‘vigorous workout’ (Initiation), was performedRead MoreExercising The Exercise Of Exercise927 Words   |  4 Pagesimportance of exercising and do not get the recommended amount of exercise. According to Centers of Disease Control (CDC), â€Å"80 percent of American adults don’t get the recommended exercise.† 323,607,375 million people live in the United States and only 80 percent exercise. As a result in regular exercise, one’s mind, attitude, and how one lives their day to day life is surprisingly affected. However, in this day and age people exercise to achieve the best looking body but, many people also forget thatRead MoreExercise And Exercise : Aerobic Exercise1397 Words   |  6 PagesQuestion 1: What Is Aerobic Exercise? Aerobic exercise (also known as cardiovascular exercise) is physical exercise of low to high intensity that depends mainly on the aerobic energy-generating procedure. The word Aerobic literally means pertaining to, including, or requiring free oxygen, and refers to the use of oxygen to properly meet energy demands during exercise through aerobic metabolism.Generally, light-to-moderate intensity exercises that are completely supported by aerobic metabolismRead MoreThe Importance Of Regular Exercise With Exercise Essay1344 Words   |  6 Pagesimproved vigour, and it may offer long-term benefits as well. # Gain More Energy. As you exercise regularly, your entire body becomes more efficient. Your heart begins to pump more blood with each beat and to beat fewer times each minute. Your body develops the ability to make more oxygen available to your cells. That means more energy - greater productivity, more stamina, and less fatigue. # Feel Good. Exercise makes you feel good, both physically and mentally. It gives you a psychological lift andRead MoreHow Exercise Is Improved By Executing Aerobic Exercise1356 Words   |  6 PagesExercise has been associated with many different kinds of positive effects in individuals. For example, physical and mental disorders occur less in individuals who exercise (Hillman, Erickson, Kramer, 2008). A more recent idea is that exercise is associated with increased cognitive performance (Hogan, Mata, Carstensen, 2013). Different aspects of exercise and memory have been studied. One study showed that running had a positive effect on vocabulary learning (Griffin, Mullally, Foley, Warmington

Customer Participation and Value Creation †MyAssignmenthelp.com

Question: Discuss about the Customer Participation and Value Creation. Answer: Introduction This research proposal demonstrates the development of customer value in retail business in the context of implications of strategic marketing. Further, the primary purpose of this proposal is to evaluate the role of strategic marketing practices in the development of customer value in the retail business. This report presents the research methodology to significantly know tools and techniques that will be used to meet research objectives in an appropriate manner. The research methodology plays an imperative role to address research techniques to appropriately resolve research dilemma. Additionally, it is a systematic way to analyze the research methods that will be significant for the researcher due to successfully collecting information about the research dilemma. An efficient and suitable research methodology supports to the researcher to complete the research work along with obtaining the reliable outcome. In addition to this, it can also be said that this procedure can be effective to create knowledge regarding the research issue along with many terms of research methods. This section includes many research ways, approaches, and strategies that will be used by the researcher to collect the data for accomplishing the research aim. It will also significant to improve the research quality in an appropriate manner (Brinkmann, 2014). The research approach is also significant for researcher to develop theory regarding research dilemma. There are two kinds of research approaches like inductive and deductive approaches, which will be executed by the researcher to offer a suitable explanation about the research methods. For this, the deductive approach is relied on the basic ideas and opinion to meet the specified situation. It will be appropriate with positivism beliefs. For this approach, researchers will develop hypotheses by using many concepts and theories afterward hypothesis accept or reject as per the requirement of the data analysis. In contrast, the inductive approach is more appropriate as compared to deductive approach because there is no need of the development of hypothesis to resolve the research issues (Chandler, et al., 2015). Additionally, inductive approach is suitable with interpretivism research philosophy. It will be effective for researcher due to developing the concept and theories on behalf of perception, ideas, opinion, and thought of respondents. For performing this research study, a researcher will imply the inductive approach than the deductive approach because this research is subjective in nature wherein this approach is more appropriate to successfully accomplish the task of research objectives. At the same time, it can also be said that the inductive approach will allow the researcher for determining the role of strategic marketing practices in the development of customer value in the retail business. From this, a researcher will also be able to develop theories that will not be possible through deductive approach (Flick, 2015). Sampling Method In this research study, a researcher will use the probability sampling method with the random method as compared to the non-probability sampling. Since, the probability sampling research method will allow the researcher to choose the respondents by random basis. It will be significant to decline probability of biases to select respondents for the research study (Jaakkola, et al., 2014). Beside this, researchers will not use the non-probability sampling method because this method enabled the researcher to select the participants on behalf of knowledge, skills, and experience to meet the question of research. It will also create biases in the research that will not appropriate for this research. To conduct the questionnaire survey, 50 participants with marketing background academically and at a practice level (hereinafter referred as Industry Experts) and 5 managers at Amazon Inc. These participants are selected from a diverse area that will allow the researcher to gather appropriate and efficient information regarding the research problem. For this, the researcher will able to improve the accuracy and consistency of the research study as collected samples will be supportive to accomplish the research aim and objectives of the research. A researcher will take the permission for the upper authority to conduct the survey on executives because of identifying the private information of the company, time period, and contribution of an employee in the research (Korschun, et al., 2014). In addition to this, it can also be said that a researcher will make questionnaire by using the MS-office tool about the customer value to gather the opinion of respondents regarding the practices of strategic marketing. After the creating the questionnaire, a researcher will provide the questionnaire by using e-mail to the managers of the company and also offered guidelines to respond the questionnaire by e-mail in the specified time (Mackey, et al., 2015). Types of research (Qualitative and quantitative) In this research, the mixed research method will be used by the researcher. It includes two kinds of the research methods named qualitative and quantitative. It will be supportive to obtain the benefit of both methods qualitative as we as quantitative. Along with this, it can also be said that mixed research method will be supportive to eliminate the cons of both qualitative and quantitative methods. A researcher will be able to make the theoretical understanding regarding research dilemma by using the qualitative method in a research study. In addition to this, a researcher will capable to perform a statistical activity to resolve the research problem by implementing quantitative research method (Mustak, et al., 2013). By using the mixed research, the researcher will enable to evaluate the perception and opinion of the participant to develop the accurate result regarding the development of customers values through strategic marketing practices. Beside this, it can be said that the mixed research method can decline the quality of research study (Panneerselvam, 2014). A researcher will imply the both data collection methods named primary and secondary data collection method to conduct this research in an appropriate manner. The implementation of both primary and secondary data in the research study will be significant to fill the gap between standard and actual information in a systematic manner. In the secondary data collection method, a researcher will use many sources such as authentic websites, journals, governmental reports, an annual report of the company to meet the objectives of research in a systematic manner. Besides this, the primary data collection method is also used by the researcher by using survey with questionnaire method. It will enable the researcher to collect the information from specified respondents and evaluate the information to develop the accurate result about the research problem (Smith, 2015). Proposed method of analysis Data analysis plays a significant role to interpret and evaluate the information to address the accurate data for the research study. It will be appropriate to meet the objectives of the research study in an appropriate manner. There are some significant methods that can be used by the researcher to meet the research aim named conversational analysis, content analysis, disclosure analysis, thematic analysis, and statistical analysis. A researcher will use statistical analysis to complete the research effectively. A research will imply MS-Excel software in the statistical analysis to obtain reliable outcomes. A researcher will be used pie-chart, different graphs, and column chart to perform the data analysis as well as obtain the accurate or reliable result in a specified time (Taylor, et al., 2015). The outcome of this research study will offer a critical structure to examine the role of strategic marketing practices to develop the customer value in an appropriate manner. Hence, this research proposal will support to develop new knowledge and evaluates the approaches that are practiced by the company in order to control the problems of customer value development. It will support to make a clear a picture about the practices of marketing strategies which will help to develop customer value in an appropriate manner. The customers value is affected by many factors such as quality, price, brand image, environment, and current trend (Vaioleti, 2016). Furthermore, it can also be said that these factors directly impact on result of this research study. Furthermore, it can also be said that research objectives and questions will identify in the proposal and the completion of research is relied on the collected data, discoveries, and evaluation. These research outcomes will evaluate as a n educational work in order to identify the research issues. Further, this research will be supportive for a company to focus on the factors that will improve customer value in a systematic process (Yi, et al., 2013). Conclusion From the above analysis, it can be summarized that the practices of marketing strategies can be significant for developing customer value in an appropriate manner. At the same time, it can also be concluded that research methodology can be effective to identify appropriate tools and techniques to perform the research systematically. In addition, the inductive approach will be used by the researcher to meet the objectives of the research. As well as, probability sampling method will be used by researchers to perform the research successfully. References Brinkmann, S. (2014) Interview, InEncyclopedia of Critical Psychology, USA: Springer New York. Chandler, J. D., and Lusch, R. F. (2015) Service systems: a broadened framework and research agenda on value propositions, engagement, and service experience,Journal of Service Research,18(1), pp. 6-22. Flick, U. (2015)Introducing research methodology: A beginner's guide to doing a research project, USA: Sage. Jaakkola, E., and Alexander, M. (2014) The role of customer engagement behavior in value co-creation: a service system perspective,Journal of Service Research,17(3), pp. 247-261. Korschun, D., Bhattacharya, C. B., and Swain, S. D. (2014) Corporate social responsibility, customer orientation, and the job performance of frontline employees,Journal of Marketing,78(3), pp. 20-37. Mackey, A., and Gass, S. M. (2015)Second language research: Methodology and design, UK: Routledge. Mustak, M., Jaakkola, E., and Halinen, A. (2013) Customer participation and value creation: a systematic review and research implications,Managing Service Quality: An International Journal,23(4), pp. 341-359. Panneerselvam, R. (2014)Research methodology, USA: PHI Learning Pvt. Ltd. Smith, J. A. (Ed.). (2015) Qualitative psychology: A practical guide to research methods, USA: Sage. Taylor, S. J., Bogdan, R., and DeVault, M. (2015)Introduction to qualitative research methods: A guidebook and resource, USA: John Wiley and Sons. Vaioleti, T. M. (2016) Talanoa research methodology: A developing position on Pacific research,Waikato Journal of Education,12(1), P.58. Yi, Y., and Gong, T. (2013) Customer value co-creation behavior: Scale development and validation,Journal of Business Research,66(9), pp. 1279-1284.

Marketing Plan of AirAsia-Free-Samples for Students-Myassignment

Question: Discuss about the Marketing plan of AirAsia. Answer: Company Profile AirAsia Berhad is a low-cost Malaysian airline whose headquarter is near Kuala Lumpur, Malaysia. This is one of the leading airlines in Malaysia by fleet size and the number of destinations. Air Asia Berhad was established in 1993 and begins its operations in 1996. The main base is at Kuala Lumpur International Airport, whereas the secondary hubs are located at Kota Kinabalu International Airport, Penang International Airport and Senai International Airport. It is a renowned low cost airline one of the major low fare, no frills airline. The slogan of Air Asia is Now Everyone Can Fly. The Air Asia additional subsidiaries are like Thai Air Asia, Indonesia Air Asia, Viet Jet Air Asia and Air Asia Red Tax. The company is currently serving at 165 destinations across 25 countries.AirAsia Berhad is an airlines organization that gives aircrafts benefits locally as well as globally. AirAsia is developing a huge customer market comprising of young, working grown-ups and middle-class income group (AirAsia Bhd (AIRA.KL). 2017). The distributions system of AirAsia's management service is done through its official site, www.airasia.com. An examination of internal and external situation of AirAsia shows critical qualities, its centred administration and its fundamental arrangement of action. For now their flaws are limited to administration assets due to ease, forced HR and in totalling its overpowering dependence on outsourcing (Jarach, 2017). Internal Environment Mission Statement The brand proclaims to become Asias leading low fare no frills airline. They introduced the concept of ticketless travelling. In coming time the company is planning to unveil more inducement plans to persuade more air travel among local. Organizational Structure The organization structure of AirAsia is huge as it includes AirAsia Indonesia, AirAsia India, AirAsia Cambodia, AirAsia Thailand etc. The main personnel associated with the brand are: CEO of AirAsia: Dr. Tony Fernandes. He carries out the entire operations of AirAsia. Deputy CEO and co-founder of AirAsia, KamarudinMeranun He is responsible for being concerned in the growth of the company and its other ventures. AirAsia Berhad (Malaysia) - Aireen Omar, CEO AirAsia Indonesia - Dendy Kurniawan, CEO Thai AirAsia - Tassapon Bijleveld, CEO Philippines AirAsia - Captain Dexter Comendador, CEO AirAsia India Amar Abrol, CEO AirAsia X Berhad (Malaysia) - Benyamin Ismail, CEO Thai AirAsia X - Nadda Buranasiri, CEO Indonesia AirAsia X Dendy Kurniawan, CEO (Organizational structure, 2017) Corporate Culture AirAsia in the recent time has developed a brand that is easy to get to by each person. One of the primary driving forces beneath their brand is exclusive and welcoming AirAsia experience. The favourable ethnicity is the reason behind easy ease of access in their operations including the management, guests experience, and ground and flight operations. This has helped in adding a great experience through its low cost flights. The customers are satisfied which is creating a positive impact in the mind of the people service. The brand has a primary focus to create a chain of loyal customers by providing them with effective services (Shuk-Ching Poon and Waring, 2010). External Environment Competitive Environment The company is facing multiple competitions from the other low cost airlines. The competition has increased in the recent time causing direct competitions. The other companies providing with low cost services in the recent time are: Firefly (Subsidiary of Malaysian Airlines) MAS (Malaysian Airlines) Malindo airlines The current issue the company is facing is in term of Indonesian culture. They do not favour travelling with a light and minimum baggage. This is causing a huge pressure over the company hence affecting the company on the technical ground. This has created opportunities for other airlines by adding value through a relatively higher cost (Lee and Carter, 2012). Pestle Analysis The airliner is facing problem due to its cheap flights. The fuel prices are increasing consistently creating an excess pressure on the company. Economic Environment In Malaysia, the industry is booming with an increase in the living standard. They are also improving utilization of technology and resources hence creating a favourable environment. Malaysia has more middle class society. Air Asias low cost concept is accepted due to the low fare strategy (Razak, Ilias, and Rahman, 2009). AirAsia for the reason has developed a hub in countries such as Thailand and Indonesia. By developing the hub they are able to utilize skilled labour forces at a cheaper rate. The economic environment includes introduction to AirAsia X. This Airline flies on long haul routes. The Developing economies have provided the company with an opportunity of gaining more market potential. This has also helped them in gaining recognition internationally. The AirAsias economic environment occupies a good economic infrastructure and has contributed in rapid growth by building a new hub for its aircrafts (Hooi and Smyth, 2006). Technological Environment AirAsia rely on technology for carrying out their business operations. The technology handling by AirAsia has helped in improving the business significantly. Most of the business is conducted through online ticket bookings. The customers can even check flight information from their online portal. This allows them to do online shopping and provides with an opportunity to book hotel rooms. They have also created a blog giving priceless insight about their company, cultures and much more. It facilitates customers to give their feedback, in spite of whether its encouraging or unconstructive. This helped the company in getting more information about AirAsia allowing improvement of its quality of services (Lee, 2014). Political and Legal Environment The Safety measures are one of the most important elements of an airline company. AirAsia has attained an Air Operator Certificate issued by the Civil Aviation Authorities. The pilots are well-trained and has obtained flying license from the Civil Aviation Authority. The Low Cost Carrier Terminal (LCCT), Berhad is regularly inspected for managing the operations as well as for maintenance purpose. They also make sure that everything is been managed efficiently out resourcefully by managing safety and security of passengers. The political and legal environment also looks after open skies agreement with neighbouring countries (Kumar and Bosangit, 2014). Socio-cultural Environment The socio-cultural environment includes many things. The demographic feature of AirAsia sees it interesting to an extensive range of income groups. The organization is not only targeting the medium income groups but also the low income segment. It is considered as one of the efficient airliner with an efficient flying experience corresponding to their income. They are providing with bountiful of opportunities by variety of accompaniments such as food and beverages, sleeping kit and so on. AirAsia is also paying awareness to the needs of people in Malaysia as well as its neighbouring countries. AirAsia has also conquered the obstruction of language through its website. Their official website lever all the booking and sales where they can choose language according to their convenience. At present, the Air Asias website provides options such as Thai, Tieng Viet (Vietnam language) as well as Bahasa Malaysia, Mandarin, Japanese, Indonesian Language, and English. Through its website the co mpany is providing with different options by placing multiple languages. It has made its website user-friendly and also advertises its services successfully. SWOT Analysis The SWOT analysis gives with summary of the strengths, weakness, opportunities, and threats. This allow in assessing the challenges it faces in the internal and external environments. Strengths Below mentioned are the strengths of Air Asia: Low fee operation Low management level, effectual, purposeful and belligerent management Easy established business model throughout constant delivery of low fare break through and excite to potential markets Multi-skilled employees in the organization adding value to the organization (Kurniawan, 2010). Weakness The weakness of Air Asia is as follows: The Service supply is inadequate due to lower costs They have a limited human resources that is unable to handle uneven circumstances Government interfering and guideline on airport deals Non-central placement of secondary airports The Brand is essential for market position and budding issue Important dependence on outsourcing. There is a high level of competition with other low cost carriers Opportunities The different opportunities identified by Air Asia are as follows: Increase in the middle class population increasing the market opportunities. Providing with an optional services that allow passengers to get full service airline They have an opportunity to form an alliance with a low cost airline. Low cost provides with an upper hand regardless of high fuel prices Threats The threats identified by Air Asia are as follows: There are other Full service airlines who are selling tickets at a low price entry of low cost carrier causing an excess competition Users insight that low cost airline may give and take their safety features for managing low costs Accident, terrorist attack, and disaster are causing a threat to the company An increase in the operation cost is adding value System disorder is caused due to heavy dependence on online sales. Marketing consumer Behavior Their marketing strategy is to become the lowest cost short haul airline. The low cost airline continuously launches new routes to give a tough competition to other airliners. They want to introduce new plans, introduce more routes, and add frequencies. AirAsia has turned their low-cost carrier terminal at KL International Airport into their regional hub for the purpose of budget travel in order to achieve philosophy of Now Everyone Can Fly (Hamzah, 2004). Culture: The organization In order to achieve goal will guide its marketing activities by following different strategies. Their strategies are primarily focused on culture dynamics in the particular country. It is important to analyze their target, positioning, positioning etc strategy to provide with a vivid view about the company (Ong and Tan, 2010). Social: AirAsia has targeted the low-income consumers and has expanded their business avenues in other countries by targeting the middle-class group. Through this strategy they have continued target its existing customers while expanding its routes to more developing and developed countries (Nathan, Chiun and Suki, 2017). Consumer decision making: Position strategy and low pricing policy allow them with uniqueness over its competitors. AirAsia will persistently continue to position itself as low-cost airline by giving incentives through their loyalty programs. In this way the brand is able to attain recognition against other airlines services. Product Strategy The product strategy is related with maintenance of product. AirAsia has maintained itself as an efficient brand by providing services which are suitable to customers. They have eventually increased the flight frequency to maximize its profits. They are operating in almost all destinations that is providing with a competitive edge. Pricing Strategy The pricing strategy is based on low cost in order to organize the resources in the best and effective way. AirAsia maintains low fares to create affordability and exercises strategy for pay only for things that are utilized (Adapa and Roy, 2017). Promotion Strategy By generating effective promotional strategy the brand aims for generating positive customer feedback. They are giving away tickets for free through different deals hence attracting customer from different background. This is important for the business organization to form relations with hotel and everlasting promotional fares to attract more customers (Jafari and Vasili, 2006). Place Strategy The place strategy helps in managing the operations in the best possible way. AirAsia doesnt run the traditional mode of services placement. It has recently launched mobile facilities to facilitate efficient service model (Somwang, 2008). Marketing Objectives The marketing objectives of AirAsia Berhad are as follows: They want to be the lowest cost, short haul airline Want to launch new routes under AirAsia. Targeting Strategies of AirAsia The Target Market of AirAsia is its existing markets. The primary consumer market is as follows: Demographics Male and female young adults, working class and middle income group is the part of the target market The Age group is : 20-50 with a Household income of : MYR 45 000 Those who want to Travel in a budgeted aircraft Individual flying on domestic and international routes for business Substitute of other transportation channel. It also provide with a Time convenient travelling option for students (Yashodha, 2012). Geographical They are running airline service in almost all the parts of Asia. They have made flying a possible and reasonably priced option in travelling. They are also running various promotional tools which include Giving away of free seats during certain celebrations. This has helped the airliner in gaining a comp competition edge against other. AirAsias is pushing more concentration towards the airlines allowing people to focus on other options. The purpose behind the strategy is to generate great amount of cut-throat competition (Athirah, 2011). Psychographics The airline is very much vigilant on internet and promotes mostly through SMS. The consumers are technology savvy and are linked through social networks (Wong, 2014). They do understand the mindset of the consumer and build strategies accordingly Organizational Markets The company in order to hold the new market has to target on expanding its distribution and sales of its services. This will allow the airliner to gain the effective market strategies. They are focusing on Media organizations business hiring international citizens Travel packages offered by agencies. The Media organizations do carry out advertising shooting at international location. There are large group of people who are concerned in those tasks. By targeting travel agencies AirAsia can increase frequency of individual travellers to travelling to tour groups (Kotler, 2012). Positioning Strategy The company is following two levels of positional strategy. It primarily revolves around Re-positioning. The competitors are the other airliners who are the part of airlines industry. The Re-positioning strategy involves the airlines industry to be a low-cost carrier, reasonable, competent and without the frills flights. They are using the slogan Now everyone can fly. AirAsia positioning strategy is to De-position competitors. AirAsia budget airline mark out as a process to spread the idea that AirAsia regarding the affordability. They also communicate the idea that the aircraft are well-organized, active and provide better service. The goal is to De-position the brand name by increasing the demand of low-cost flights. Through this strategy they are able to reposition their competitors as substitute. They are also providing with an optional hotel bookings, packages that are customizable packages (Pungnirund, 2015). The company has a goal to produce effective outcome among the consumers. They only have to rely on one shortest source to arrange all the travel needs. They have association with the hotel chain which is giving them a competitive edge. Their expansion strategy in the South East Asia is changing the whole scenario. More routes are been added in order to increase the channel. Marketing Mix Product Strategies AirAsia is following a philosophy of proving the low fare and no frill prices for the period of 3 years. Over the year the company has gained more customers. They have developed the primary products and services to meet the customers expectations. They allow customers to travel on a low cost. Therefore, the hum is to generate products and services by competence and expediency such as online bookings. Their strategy is to create ease in the tourism industry. The organization is to create more opportunities in order to gain effective results. AirAsia is practicing higher frequency high traffic routes. The airline serves as a convenient form of commutation procedure in certain area. It has launched booking services to provide customer competence. The huge structural change in banking dynamics facilitates customers to pay for tickets via Credit Cards. It is helping in online transactions and verifications. Pricing Strategies AirAsias pricing strategy is to penetrate in the market through cost cutting. This will allow them to bring the fares at a low price. The low fare, no frills idea helped in effective customer handling. They have also diversified market through by providing on-site services. Promotion Strategies AirAsia is providing with a promotional strategy to generate positive consumer feedback in a cost-effective manner. The process of giving away of free seats and tickets is to generate awareness. AirAsia generates wonderful amounts of publicity with incessant promotional offers. The generous amount of diversification has helped the organization in creating world-wide attention. Being the low-cost airline the company is able to capture a current local market (Nair, et al 2012). Place Strategies The company has designed its strategy to enable itself to move away from traditional organizations. This strategy will allow in developing an effective placement services to rather than hassle free commutation. Recommendations The company has to join with Virgin Group. The company needs to put effort to develop a pan-Asian low cost airline serving Australia and New Zealand market. The joint venture will help Air Asia to cultivate in Asia. Similarly this will allow it to extend services in south-east Asia. They should introduce smart card to motivate ticketless booking. They can even offer two kinds of smart cards for ordinary travellers and business travellers. In additional they should cut down the additional charge. The ticket fee is low; but the price for other items like food and beverages are expensive. It is recommended to AirAsia to reassess its strategy in order to attract more customers. Gantt chart The GANTT CHART is based on 3 years divided into 4 quarters. The objective is to divide the research plan in a systematic way by dividing the time in a specific framework. This allow in developing a better understanding. Developing the research work in a definite way will allow in researching information in an appropriate way. It include division of research in 8 parts (Source: By Author) Conclusion The company is following a strategy that focus on everyone can fly. Their first choice is to create awareness among the people regarding the low cost airline. It allows everyone to have a mind-set that Air Asia is a very low fare airline. Moreover, Air Asia does an aggressive advertisement campaign to attract more customers. They are known globally as a well-known Organization. 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